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Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurantonline before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven onlinemarketing strategies to help yourrestaurant thrive.
Increasing yourrestaurantsonline order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost yourrestaurantsonline order volume. The first step is making sure your website is mobile-friendly. Next, take a look at yourmenu.
A restaurant is only as good as the team behind the scenes. As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Create Emotional Bonds.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for yourrestaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up yourmarketing plan too.
Advances in phone camera technology and the ease of uploading to the internet have made video marketing not only a possibility for most businesses, but a necessity. In 2017, Facebook founder and CEO Mark Zuckerberg discussed the importance of video to the future of internet marketing. Tip : Keep your audience in mind.
Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.
By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerfultool to help you attract new customers and build brand awareness.
Restaurants took a major hit from COVID-19 in 2020, with sales dropping by 79% in mid-March. If yourrestaurant was forced to shut down during the worst of the pandemic, then you’re not alone. Here’s how to plan yourrestaurant’s grand opening (or re- opening) to get back to business with a bang. Set a budget ??
Learn how to write a killer restaurant mission statement to be among the select few that can. Restaurant mission statements matter whether you're opening a restaurant or refreshing your brand. They provide insights into business strategy, guide business decisions, and are a reminder of why you started. The result?
Having an online presence that’s consistent, accessible, and engaging is one of the best ways for yourrestaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.
Captivate your diners with a unique story and consistent branding. According to one industry expert , 54% of diners visit the same restaurant over and over. There are several reasons for this, including your food, your pricing, and your customer service. You can do this through your story and your branding.
With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set yourrestaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up yourmarketing plan, too.
Let’s be honest - you’re a restaurant operator, not a marketing expert. You got into this business because of your passion for food and hospitality. But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone.
In this edition of MRM News Bites, read about efforts to help the restaurant industry and heroes as well as "new normal" restaurant technology and products. The Dining Bond Initiative, a campaign that helps get funds to restaurants impacted by the coronavirus COVID-19, has gone global. Dining Bond Goes Global.
Opening a new restaurant is an enormous undertaking. Whether it’s your very first concept or your twentieth, restaurant startup costs and logistics can be overwhelming (to say the least). This is why branded, commission-free online ordering will be instrumental as you open your doors. . ” .
If you’ve been keeping up with our blog posts you’ve probably read what we had to say about millennial food trends in “Our Most Anticipated 2020 Food Trends List.” While this is a gross generalization, it is important to note that Gen Z’s priorities as a whole will be setting the trends of the restaurant industry. Now we have Gen Z. …
million worldwide, and in 2023, there were about 749,404 restaurants in the United States alone. This is where being well-equipped with a fool-proof restaurantmarketing plan comes in. How do you create a good restaurantmarketing strategy? and create compelling content to reach them.
Restaurant mobile apps are having a moment. Online ordering has steadily increased over the years, and the COVID-19 pandemic has accelerated adoption of digital tools and online ordering. . In 2021, restaurants expect 62 percent of their revenue to come from takeout and delivery.
Trend Watch Whats Shaping Restaurants in 2025 Big Chains Are ClosingIndependent Operators Need to Stay Sharp Some of the biggest names in the business are scaling back. Why does this matter to you? Because its proof that high costs and inefficiencies will put any restaurant at risk.
Key Takeaways 2025 National Restaurant Association Show Recap Cost-Cutting, AI, and Smarter Tech The 2025 National Restaurant Association Show made one thing clear: independent restaurant operators are done juggling disconnected systems. Nations Restaurant News, May 19, 2025 2. Nations Restaurant News, May 17, 2025 3.
Gen Z, those born after 1998—successors to Millennials—are estimated to have a buying power of $44 billion. Why does this matter for restaurants? With this much influence, restaurants need to woo Gen Z inside their doors. Do you have an active social and online presence? Are you engaging in influencer marketing?
Video marketing is here to stay. In fact, video marketing is key to yourrestaurant’s success this year. And this holds true for yourrestaurant. Restaurant videos can entice diners with mouthwatering videography and keep yourrestaurant top of mind. tweet this).
By Owen Baker, Contributor Delicious food is a great way to keep your customers, but you need to do more. The industry is competitive, so you must step up yourmarketing campaigns. Restaurant email marketing through newsletters is one of the best ways to marketyour business. Late Night Cravings?
Then being a restaurant owner, why wouldn’t you prefer the latest restaurant technology for the business’s smooth operation & long-term growth. POS Systems has changed the pattern of how the restaurant industry works. What is Restaurant POS software? Everything is now digitalised!
Restaurants are unique businesses that come with their own specific set of startup costs. Your average restaurant labor cost and restaurant food cost will vary based on your type of concept, location, size, and other details. Before rushing to open your doors, you need to understand yourrestaurant costs.
Introduction In the Restaurant business, Customer feedback is an essential tool for improving customer satisfaction. According to a search, 93% of customers find that customer service is necessary when deciding whether to visit a restaurant or not. How often do you dine at our restaurant?
Restaurant management software can streamline restaurant operations, helping you become more efficient and profitable. However, not all restaurant management systems are created equal — and the tools you have access to can play a large role in your success. Easy menu design and setup. Cloud-based management.
When hunger strikes, what’s the first thing people do to find a new restaurant? Take to their phones and devices to track down the hottest, highest rated restaurant nearby. As they scan reviews and browse yourmenu, they make a choice based on the strength, or weakness, of youronline presence. The result?
Harness the power of social media to drive business to yourrestaurant. ?. Social media is vital to the success of yourrestaurant. Did you know that according to one study by Social Media Today, 30% of millennial diners actively avoid restaurants with a weak Instagram presence? 1: You Can Build a Community.
Restaurantmarketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.
We’re a RestaurantMarketing Agency that’s worked with restaurants for over a decade. Follow our blog to soak up some of the lessons we’ve learned along the way. It’s also vital to understand the basics so that you can design a website that’s right for yourrestaurant. Design Inspiration.
Why the hold-up? Quite possibly, yourrestaurant table turnover rate isn’t high enough. In a full-service restaurant, satisfied diners may linger over conversation and coffee. Or, your customers are waiting to receive their checks, so they can pay and leave. Divide by the number of tables in yourrestaurant.
Earned media value is a critical metric for any restaurant owner looking to understand their total marketing ROI. Earned media—when yourrestaurant appears on local news or OpenTable puts you on a list of best restaurants—always gives an owner the warm fuzzies but it may be worth more in hard dollars than you realize.
The restaurant industry is a competitive space, and you need unique restaurantmarketing ideas if you want your venue to stand out. The challenge is, restaurantmarketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to RestaurantMarketing.
Restaurant reviews hold a tremendous amount of sway for consumers. Word-of-mouth is some of the best marketing you can get, and there’s a direct correlation between high ratings and profitability. Staying on top of your reviews is essential to staying competitive. How We Retrieve Data from Restaurant Review Sites.
We’re a RestaurantMarketing Agency that’s worked with restaurants for over a decade. Follow our blog to soak up some of the lessons we’ve learned along the way. RestaurantMarketing Ideas. The restaurant business is an extremely competitive industry. In-restaurant ideas.
Yourrestaurant revenue is directly effected by your digital presence. Eighty-five percent of customers will visit your website before deciding to dine in or order out, and the most important factor in their decision is yourmenu. Because of this, effective menu planning is critical.
Integrating advanced restaurant technologies into your operations is no longer just an option; it’s a necessity. The role of technology in full-service restaurants In today’s fast-paced world, customers expect convenience , speed, and a personalized experience when dining out.
To make it as a successful restaurant, you need a solid social media presence that sets you apart in a sea of competitors. To make it as a successful restaurant, you need a solid social media presence that sets you apart in a sea of competitors. It helps you improve your operations. What does this mean?
As we step into a new year, the restaurant industry continues to evolve at an unprecedented pace, with technology playing an increasingly pivotal role in shaping its landscape. The previous year accelerated the adoption of various tech-driven solutions in the restaurant sphere, and 2024 promises to build upon these advancements.
The restaurant testimonial is a powerfultool in yourmarketing strategy. When it comes to customer reviews, you may know that they are vital to yourrestaurant’s success. And when you get them, you want to get a lot of mileage out of your reviews and testimonials.
We’re a RestaurantMarketing Agency that’s worked with restaurants for over a decade. Follow our blog to soak up some of the lessons we’ve learned along the way. Your staff makes or breaks yourrestaurant, keeps things running when you’re not around and represents your brand concept in front of each customer.
These commissary kitchens are sometimes also known as ghost kitchens, shared kitchens , or virtual kitchens with the delivery-only food brands operating within them called virtual restaurants. It offers certain advantages over offering delivery from a traditional brick-and-mortar restaurant. Food delivery is nothing new, of course.
But why isn’t your bar always full? Factors varying from the seasons to the type of beers you serve determine how much volume your bar becomes. If you need ideas on how to increase sales volume for your bar, then you’ve discovered the right article. Get creative and give it your own twist!
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