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7shifts Blog Editorial Guidelines and Policy

7 Shifts

Our mission is to bring you the most objective and accurate information about technology for restaurant and hospitality businesses. On the 7shifts blog, we make it our duty to provide our readers with a relevant, trusted, and useful source for restaurant employees and managers to succeed in their goals. What sets us apart.

Blog 195
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too.

Marketing 418
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Scent Marketing for Restaurants 101

Wasserstrom

In the competitive restaurant industry, creating a memorable and immersive experience for your patrons is key to building a loyal customer base. One method that builds brand loyalty in a way that appeals to our customers’ longing for sensory-rich experiences is through scent marketing. What Is Scent Marketing?

Marketing 122
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Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 199
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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Color Choice Matters.

Marketing 186
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Niche Marketing for Restaurants: Finding Your Audience (Infographic)

Modern Restaurant Management

You set yourself up for success by finding the right niche for your restaurant. By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important.

Marketing 193
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. And the big restaurant brands are only getting bigger , making it even harder to stand out. Table of Contents.

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