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What can restaurant operators do to bring in new guests and keep them coming back for more? For back of house, operators should focus on tech that drives speed, efficiency, and cost savings. In the front of house, there should be a more cautious approach to ensure customer service is always at the forefront.
In 2018, I opened a self-serve tap house and sports bar called Auggie’s Draft Room. It’s probably not what you think, and it might even be easier than what you’re doing now. Every story deserves an unforgettable ending. Of all the concepts I’ve brought to life, this one stands out as my most successful.
Next, the cars pulled up to a second tent, where volunteers loaded boxes of food into open trunks, back seats, and any other space they could find. Who was taking care of back of house?” 1,300 families, 120,000 pounds of food: How No Us Without You feeds LA’s undocumented restaurant workers At 11 a.m. Nolasco wondered.
"After COVID, people are craving social dining experiences where the detail is leveled up." "After COVID, people are craving social dining experiences where the detail is leveled up." Unique tableside services at a variety of restaurants are taking the experience factor to the next level.
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Use photos, item placement, and smart labeling (for example, “guest favorite or “house specialty”) to steer attention toward high-margin menu items.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. So much data is generated at every point within a restaurant, whether fast casual or fine dining.
Dark colors in back-of-house environments provide practical benefits by concealing inevitable kitchen stains, while lighter palettes in customer-facing positions create perceptions of cleanliness and approachability. In the food service industry, branded apparel is a critical extension of your business's identity.
Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Prioritize a clean design, fast load times, and a seamless mobile experience since most customers will be searching from their phones. Upload high-quality photos.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Outside of your website, add your ordering link to your socialmedia bios and posts (also, Stories if youre using Instagram).
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.
Love it or hate it, socialmedia dictates what’s hot and what’s not. According to SocialMedia Today , 30 percent of millennial diners avoid restaurants with a limited Instagram presence. Finding creative ways to encourage those flattering shares is vital for business.
Instead of just listing Cheeseburger, try something more enticing: Juicy half-pound Angus beef burger with melted cheddar, crisp lettuce, and house-made garlic aioli. Promote Online Ordering Through SocialMedia and Email Marketing On socialmedia, showcase your food in a way that makes people crave it.
Maintaining an engaging socialmedia presence is more important than ever for growing restaurants to attract new diners and drive orders on your preferred channels. In fact, 39% of diners use socialmedia to help determine if they want to order from a restaurant. Order tonight to try it out for yourself!”
On the other hand, when you know exactly who your ideal customers are, you can craft an experience that resonates with customers on a deeper, emotional level, creating a connection that will keep them coming back for years. Every successful restaurant has one thing in common: they know exactly who they are serving.
That’s where waffles come in: they’re high margin for the operator, crave-able and on-trend for the consumer and efficient for back-of-house. Restaurant operators searching for something versatile that will cross the dayparts need to look no further than their breakfast menu as waffles have been breaking out of the morning.
You find one that looks promising, but theres no websitejust a few scattered socialmedia posts. A common mistake among restaurant operators is thinking that a socialmedia account alone will be enough to satisfy customersbut there are problems. A well-designed website does more than just make a good first impression.
Many restaurant operators juggle multiple locations, and adding managers adds another link in the chain of command to manage. Keeping your staff busy and happy is guaranteed to provide the feeling of fulfillment many operators in the foodservice industry don’t think about. A busy staff means productive staff, which is good for business.
You love seeing them come in, and you say hello, but is that enough to keep them coming back for years down the line? You love seeing them come in, and you say hello, but is that enough to keep them coming back for years down the line? Time Management: 80% of tasks completed often come from 20% of the effort. Thats huge!
You need ideas that will wow new customers and get the regulars excited to come back in. In-house promotions Leverage customers presence in-store by using flyers, table tents, A-frames, and mentions at the bottom of receipts. Use the same imagery and branding you use on socialmedia to keep the promotion consistent.
A chief reason is due to caution or uncertainty exhibited by conscious consumers, with 48 percent saying they are taking the ‘wait and see’ approach and holding back on spending in 2024. Moving to Multichannel Dining Experiences Dining out is… back? So, what’s the solution? Food availability is often in flux.
I have no idea what a content house even is, and even if I did, I would only give you that money if you could prove upfront what the ROI would be.” Is our socialmedia presence a cost center or an action driver? You know, the usual in 2021. We can’t afford all that! ” Enter: the stalemate.
mean is back. In broader reality TV right now, liars, thieves, and jerks are stealing shows altogether, from NBCs The Traitors and Netflixs Million Dollar Secret to Es House of Villains (the networks most-viewed series since 2020 when it debuted in 2023). But whats the value of a show like this right now? They may forget what you did.
Joey Coiffi, top photo, CEO of The Salad House , a growing New Jersey-based fast casual franchise, discusses how their restaurants were able to quickly ramp up to help out, the impact of socialmedia sharing as well as restaurant technology's role in giving back. This was really quick. It's been a challenge.
For example, if you’re a pizza joint, offer a remote pizza making class online or on socialmedia where people can connect with you and your cuisine from the comfort of their own home. As more and more people choose to practice social distancing, a desire to connect with others and their go-to local businesses only intensifies.
In order to attract more customers, advertise your prix fixe Valentine’s Day menu on socialmedia, flyers, and more. Not only will offering these kits increase your revenue and expand your reach, but they’ll also be easier to prepare than in-house meals. A prix fixe menu also gives off an air of elegance.
Another couple traveling from San Diego back home to Warren County, Ohio, brought their own food but also sometimes hit the dining car. The people who have made homemade food part of train culture tend to have ideas about self-sufficiency, food sovereignty, and going back to the land. Of course they eat the same way.
When properly deployed, they can transform the employee experience by improving daily operations, syncing front-of-house and back-of-house communication and execution, and delivering a memorable dining experience that won’t send staff to the walk-in cooler for a good cry. Hospitality is greater than the sum of its parts.
He cautioned that when restaurants can reopen for dine-in service, they will have to face the bittersweet reality of less seating capacity and less sales–he estimates as much as 30 percent–due to social distancing practices and guest apprehension. "They Socialmedia is a key component to staying connecting with guests.
Undoubtedly, most restaurant owners are eager to flip their closed signs and to welcome back their beloved patrons. Common sanitation precautions being taken include lowered occupancy limits, mask requirements, and in-housesocial distancing. Update existing policies to accommodate: Social distancing. Employee well-being.
While there is no single answer as to how best to do so, if we look back at the pandemic’s impact thus far, it’s clear that the ability to effectively pivot offerings and communicate with your customers is critical to a restaurant’s survival. Be Transparent About Safety.
Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for socialmedia. A socialmedia presentation is crucial. They seem like anchors for the new year.
From that data, restaurant owners can gather winning insights into how to create an optimized menu, develop a promotional strategy as well as to create back-of-house efficiencies during peak hours to be able to handle an increase in orders. This can help increase sales and also encourage repeat business.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. The report analyzed data from more than 30,000 QSR restaurants that generated a total of 4.5 billion transactions and $67 billion in sales in 2024. labor costs at 3 percent.
A former MMA fighter who now commands more than 17 million followers on TikTok, Lee is known for his laid-back restaurant reviews, generally delivered from the front seat of his car, in which he evaluates the food from mom-and-pop restaurants of all kinds. Keith Lee: I live a very simple life. But its a blessing.
If running a restaurant wasn’t already expensive, running one under new distancing regulations means less capacity and investment in safety infrastructure that will take a toll on costs. Second, it is becoming essential to focus on items that will travel well for upwards of 30 minutes in a third-party delivery or for a customer to pick up.
Hospitality operators are rapidly turning to contactless ordering and payment solutions to help navigate the long road back to normal from COVID-19’s impacts. Contactless ordering and payment involve a significant change in front-of-house operations for your guests and your staff. Yes, ordering and payment is important.
Cafecita also used their socialmedia platforms to encourage customers to donate to 10 different restaurants serving community meals. Entire neighbourhoods have been uprooted, leaving families displaced and communities in need of urgent support. Cafecita donated a weekends worth of drip coffee sales to the CA Fire Foundation.
While there are a host of compelling use cases for AI in the restaurant industry, many restaurant operators today are leveraging AI to transform back-of-house operations. Artificial intelligence (AI) is transforming companies across all industries including the restaurant sector. billion of those losses occurring in the United States.
Whether its takeout, delivery, or even in-house orders via QR codes, customers want a seamless and convenient way to order online. When customers order through a third-party app, you dont get access to their contact information, making it harder to bring them back. In 2025, the US online food delivery market is expected to reach $424.9
After that, the most popular back-office technologies were accounting software (52%, up from 31% in 2018) and payroll software (50%, up from 28% in 2018), according to a study from Toast. It’s a necessity for building a modern and future-proof restaurant. That’s where a cloud-based inventory management system comes in. But that was the 90s.
If you pull a joker, the meal is on the house. Promoting your restaurant should start with promoting the food itself. However, too many restaurants fall into the trap of promoting items with a low food cost and high margin. Others tend to emphasize their cheaper menu options. Make sure you have high-quality pictures of these items.
It’s important that front-of-house and back-of-house staff members have clear lines of communication with you and with each other. Boost employee engagement with one another by creating a socialmedia hub for the restaurant staff. A little thank you goes a long way. Organize company events. .”
” Rejection is always expected when new ideas are shared, but when we looked around the restaurant we saw most guests on their phones– taking pictures of their food, splitting checks through Venmo, sharing on socialmedia. One year ago we walked into a Cambridge, Massachusetts restaurant for the first day of field research.
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