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A lot of operators still might not do it, though, either because they underestimated how important it really is, or they felt overwhelmed by the math it takes to get accurate numbers. If you’re using a restaurant management system or inventory management system, you may already have this data on hand. It’s just part of the job.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Whether youre an independent operator or part of a small chain, visibility is everything. Study your competition.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. Time Management: 80% of tasks completed often come from 20% of the effort. Sales: 80% of sales typically come from 20% of clients.
Restaurant review sites aren’t just for diners—they’re also savvy tools for restaurant operators to gather customer feedback and help control the narrative around their dining experience. Google also pulls in data like price range, categories ( like “brunch” or “outdoor patio”), your star rating, busy times, and snippets from reviews.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Here’s what to focus on.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.
Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. An inventory management system with automated restocking alerts keeps your stock levels in check. Too many missed reservations?
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.
For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. However, theres a trade-off.
But more and more operators are realizing that relying too heavily on those platforms comes at a costliterally and figuratively. This means customers place orders through your own website or appnot a third-party platform. This means customers place orders through your own website or appnot a third-party platform.
Managing multiple third-party delivery platforms can feel like running several businesses at once. Each system has its own tablet, order flow, and set of requirements, making it difficult to keep up with operations smoothly. Here are the biggest takeout problems operators contend with on a daily basis. Order management issues.
There are two reasons every restaurant operator should actively manage their Google Business Profile. Restaurant operators who neglect their Google Business Profile are missing out on the 62% of customers who turn to Google when looking for a place to eat. It’s the first impression most customers will have of your restaurant.
In this article, youll learn: How menu management software streamlines menu updates and eliminates manual errors Why outdated or inconsistent menus can impact customer satisfaction and revenue Key features to look for when choosing the right software for your restaurant Lets explore why every restaurant needs menu management software.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Give Your Website All of the Love. Restaurant websites should have a clean, uncluttered feel and customers should easily be able to navigate between pages.
After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Leave us a review!
To do this, nothing could be easier: just go to the Google My Business website and create your account. If you are using a third-party tool to manage your bookings, you can also add it to your listing so that users can directly book a table from the search results. Your schedule. Pictures of your establishment. A description.
Make the Most of Your Restaurant Website Your restaurant website isnt just a handy place to post your business informationwhen used correctly, you can turn online visitors into immediate customers with a few strategic adjustments. Its FREE: This alone should be enough to get every restaurant operator to post on it every day.
While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Appeal to Mobile Gamers.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
If youre using a modern POS system or inventory management software, you likely already have most of this information easily at your disposal. Weve said it several times in this article, but the most effective way to execute menu engineering is to focus on making small, strategic updates based on real numbers and feedback.
These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. Most of the tools well talk about are built with operators in mind.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Brands are forced to strike a balance between quality, value, and customer service.
But grim as the picture may be today, millions of small business owners around the country need to grapple not just with the challenge of what to do while their operations are closed, but how to prepare for what lies on the other side of this crisis as the world emerges from quarantine and returns to business.
An operations plan is a crucial component of your restaurant’s business plan. A well-crafted operations plan not only ensures consistency and quality but also helps you manage resources effectively and achieve long-term success. These objectives should be considered as you build out each component of your operations plan.
Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. The trick is to read each one carefully, write down the ideas that jump out at you, then select the promotion ideas that work best for your venue and operations. Start by asking: What are you trying to accomplish?
So, wouldn’t it be safe to say that if you can manage a kitchen – you can manage any kitchen? Sometimes the difference is the shear scale of the operation. Some restaurants can operate efficiently with a staff of 10 or less, while others might require more than 50. The answer is emphatically – no.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. Smart operators are finding ways to connect supply chain technology with front-of-house demand.
In this article, you’ll learn how to improve your restaurant’s online presence and how it will land you in front of thousands of hungry customers in your local area. SEO (search engine optimization) is the practice of optimizing a website or content in an effort to rank higher on a search engine results page (SERP).
and Canada, Irving, Texas-based 7-Eleven also operates and franchises Speedway and Stripes stores, as well as Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurants. marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Sign up here.
In recent years, the restaurant industry has faced unprecedented challenges due to rising food and operating costs. Implementing cost-saving measures not only helps in sustaining business operations but also ensures long-term success by improving financial stability and resilience.
In this article, we'll look at why cybersecurity is important in the restaurant business, and how you can protect yourself from cyber attack. Secondly, make sure that you secure your website. As the most visible and accessible part of your business, your website is a magnet for hackers. Finally, lockdown your WiFi network.
It just goes to show how important drink pricing and cost management are to maximizing profits. In this article: How to calculate your profit margin for your bar What is the average profit margin for bars? Once you have that total, subtract all of your costs, such as labor, inventory, rent, utilities, and other operating expenses.
What changes might occur in your operation if everyone was required to sign their work and take public responsibility for it? What if the chef, manager, and owner were required to do the same, in essence proclaiming they approve of the work as presented to the guest? Are you proud to present this to your teammates, manager, or guest?”
When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be. Choose wisely.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site. ” The BOHA! ” The BOHA!
If you manage a restaurant or sling plates as a server, youve probably noticed tech creeping into every corner of the industry. Restaurants are catching on, using IoT to link up operations in ways that feel almost magical. Streamlining Operations with IoT Real-Time Kitchen and Inventory Control Behind the scenes, IoT is a game-changer.
This is defined in articles from local newspapers to the New York Times, from industry magazines and websites to social media, and from industry blogs to podcasts by the dozens – everyone states the problem, points a finger, and portrays the issue as someone else’s doing.
As it happens online, some defended the hapless manager and others disagreed. A milestone in shaping this admittedly problematic landscape came in 2015, when the EMV liability shift took place, as Pay Junction’s EMV article explains. Liability and Friendly Fraud.
and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. Its proprietary guest engagement solution, which is used by more than 600 restaurants throughout the U.S.
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