Franchising in the Metaverse: With Great Promise Comes Great Responsibility
Modern Restaurant Management
JULY 19, 2023
This article takes a closer look at some of the risks associated with franchising in a virtual world and what businesses should be doing to prepare. While existing registrations in classes like restaurant services (class 43) are helpful in the real world, they likely won't do much to protect the sale of pizza or taco NFTs.
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