ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 21, 2025

In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

JUNE 6, 2025

Direct Channels One of the best things you can do for your restaurant business is to own your online ordering system and use it to build your email list. These marketing tools let you bypass third-party platforms, lower your costs, and stay in control of your brand online. Here’s what to focus on. Absolutely.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

MAY 9, 2025

In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going. Scales ensure every dish is exactly the same.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

Modern Restaurant Management

MAY 25, 2022

If you are able, consider hitting the road with a food truck or participating in food events, like local Chamber “Taste of” opportunities, where you can showcase your establishment.This can go miles in increasing awareness and visibility for your brand. Your best restaurant and bar marketers are the customers themselves.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Goliath Consulting

NOVEMBER 22, 2024

The New Cocktail THC beverages are gaining popularity among people seeking alternatives to alcohol at social events. This expanding legal framework provides a large market for THC beverages, as it is now legal for them to go onto menus and be sold for non-medical purposes. By 2024, 24 states, three U.S.

Beverage 221

Beverage Bar Email Marketing 2024 221

ChowNow

FEBRUARY 13, 2025

In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. Having complete control of your brands story is how you stand out in a congested market. Unlike third-party apps that keep order history and emails to themselves, your website lets you collect valuable customer information.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 21, 2023

You can do this by mail, phone, or email. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. You can do this directly or through follow-up emails. Local SEO is an essential part of digital marketing for restaurants and other local businesses.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

The Rail

DECEMBER 2, 2024

In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. If so, you’re not alone.

Delivery 147

Delivery Food Loyalty Program Food Order 147

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 31, 2019

If you are reading this article you are one of the brave. They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know. Offer Online Promotions.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

7 Shifts

FEBRUARY 10, 2023

I remember teasing San Diego Charger Lew Bush at a catering event in 2007 because he told me he was going to stand in line for the first iPhone. When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. What do you use for marketing? moment, I was digitally naive.

Social Media 370

Social Media Email Marketing Technology 2007 370

Restaurant Business

JUNE 5, 2025

View All Articles by This Author Want breaking news at your fingertips? News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Get today’s need-to-know restaurant industry intelligence.

Fast Casual 147

Fast Casual Leadership 2025 2024 147

Restaurant Business

JUNE 5, 2025

View All Articles by This Author Want breaking news at your fingertips? Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. News casual_dining Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.

Leadership 162

Leadership 2025 Fast Casual Franchising 162

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Goliath Consulting

JUNE 8, 2023

In this article, we will unravel the key ingredients for running a highly successful restaurant. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

EATER

JANUARY 11, 2022

It began as an Instagram account, where Dan, then a radiologist, would post photos of meals made by Julie, a digital marketing executive and a professionally trained cook. Reading this article about Jake Cohen and what went down at feedfeed and that he was able to profit off that smiley NJB brand while treating folks like that.nope.

Influencer 336

Influencer Social Media Employee Relations Website Management 336

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Review each listing for accuracy on name, address, phone, email, food type, and hours of operation for all locations. Offer a unique “subscribers only” incentive to increase your email base.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

7 Shifts

MARCH 27, 2020

Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc. Charge a fee for the class.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 195

Marketing Mobile Ordering Email Marketing Online Ordering 195

The Rail

AUGUST 18, 2023

By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. This is why we use blogs and social media posts to lure people to our place!

Bar 130

Bar Marketing Email Marketing Social Media 130

EATER

FEBRUARY 3, 2022

I Dream of Dinner (so You Don’t Have To) is a culmination of a food media career that began with a series of fortunate events. Writing: Articles for web and print. All of these things require a lot of schlepping, thinking, receipts, invoices, and emails, but otherwise they each scratch a different itch.

Email Marketing 264

Email Marketing Point of Sale Travel Book 264

The Rail

JUNE 10, 2022

The industry is competitive, so you must step up your marketing campaigns. Restaurant email marketing through newsletters is one of the best ways to market your business. The subject line on your email newsletter is the first thing your email subscribers see when they receive your emails.

Email Marketing 130

Email Marketing Coupons Social Media Events 130

EATER

JUNE 26, 2020

“We have already brought the bulk of those [furloughed] team members back, even at units that haven’t yet been cleared to reopen for dine-in business,” says Rosie Davenport, XRG’s vice president of marketing. That’s partly because the once-busy events business remains closed, and partly because summer is the off-season in Palm Beach.

Front of House 325

Front of House Back of House Guest Recovery Loyalty Program 325

Restaurant Engine

MARCH 12, 2025

Take your restaurant marketing to the next level with AI tools. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. Are you one of these?

2025 52

2025 Marketing Loyalty Program Email Marketing 52

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Are you expanding your menu at your restaurant?

Menu 52

Menu Marketing Email Marketing Social Media 52

Social Hospitality: Restaurants

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150