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7-Eleven jumps into the summer value wars

Restaurant Business

marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here. But the brand remains the toughest turnaround in the restaurant industry.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising. Yet, consumers and restaurants prefer a more direct channel.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Achieving Your Best Digital Customer Experience During COVID-19

Modern Restaurant Management

Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment. Through the use of features such as application performance interfaces (APIs), these digital platforms extend far beyond your brick-and-mortar location or advertising efforts. As the U.S.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. This guide will teach you everything you need to know about getting started with restaurant marketing.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How do you manage your restaurant in a modern and efficient way? Businesses share eco-friendly ideals with their customers by ethically eliminating food waste and purchasing locally produced foods to gain popularity. Ensure that your digital presence, including your website, social media, and mobile app, is consistent.