Modern Restaurant Management

MAY 30, 2025

Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements.

Customer Experience 252

Customer Experience Customer Service Social Media Email Marketing 252

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The restaurant sector is poised for a seismic shift as AI integration takes center stage.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. That’s where you should be advertising and staying at the top of their minds.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. You can do this by having more employees or mapping out better routes. Advertise your delivery services. Proper advertising is required to reach out to more and more people. Take control of the narrative people have of you online.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

AUGUST 17, 2021

In short, Apple’s iOS14 update will give Apple users the option to opt-out of data sharing whenever they download an app. Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

JANUARY 28, 2022

Without a well-thought-out brand, your business name and logo have no value at all. What makes you stand out from the competition? You can display images and descriptions of your food and advertise special offers. But if you want your company website to stand out even more, there are other options. Layers and Lines.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Restaurants should advertise what precautions they're taking to keep people safe. Here are their insights. Impressions are everything.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. To ensure that you’re catering to all types of customers, offer take-home meals and/or cocktails kits if possible. To attract new customers, use outreach methods like social media.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. User-generated content vs. Traditional advertisements.

Social Media 243

Social Media Marketing Email Marketing 2022 243

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

Social Media 243

Social Media Marketing Influencer Customer Service 243

Modern Restaurant Management

OCTOBER 22, 2021

Everybody needs to eat, so the sale of food will never go out of fashion. Still, because there are many competing businesses in the dining sector, it’s becoming increasingly difficult to stand out from the crowd. Those stats demonstrate the power and influence of social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. To start out with any kind of social media for business, planning is key. Plan Ahead. High Days and Holidays.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 12, 2022

It brings out the child-like playfulness, creativity, and spirited excitement in just about everyone. Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. It isn’t a party until there’s a crowd!

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

SEPTEMBER 15, 2020

Data shows that guests want to dine out but safety concerns are the biggest factor holding them back. A survey by AlixPartners revealed 60 percent of consumers fear they’ll get sick by dining out, and therefore prefer to cook at home. Leveraging a labor scheduling tool with contact tracing takes the guesswork out of the equation.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Eating out, or taking out, is never just about the food.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

MARCH 24, 2025

These metrics were then weighted.Yelp measures consumer interest by looking at select actions users take in connection with businesses on Yelp, including viewing business pages or posting photos or reviews. To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert.

2024 221

2024 2023 Customer Experience Pricing 221

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

ChowNow

FEBRUARY 7, 2025

To get the most out of your marketing budget, be very clear with your goals. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Take additional precautions by removing reusable items such as ketchup bottles and salt and pepper shakers. Hire Specialists.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

APRIL 30, 2021

Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Make sure that locals know the measures your business is taking to ensure the safety of both customers and staff. Reach Out to Local Foodies. Sign Up on Local Directories.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

FEBRUARY 12, 2025

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Behavioral Patterns: How often do your customers dine out?

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 14, 2022

It may sound like just an excuse to eat out, but experiencing the food and ambience of your competitors is essential to writing a persuasive restaurant business plan. Take home a copy of their menu, or take a picture if you can’t get a copy. Look at their social media profiles and see what kind of interactions they get.

Transportation 575

Transportation Social Media Menu Pricing 575

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Engagement on Social Media. Social media for your restaurant should not be overlooked while planning and exploring strategies to improve your restaurant's marketing strategy. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. A social media presentation is crucial. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” We also worked with local media outlets to conduct onsite interviews and radio remotes and ensured that our campaign was seen all over social media.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

AUGUST 6, 2020

If running a restaurant wasn’t already expensive, running one under new distancing regulations means less capacity and investment in safety infrastructure that will take a toll on costs. Third, menus should take into account changing customer bases. CoGS for the period = $5,000 + $1,000 – $4,000.

Front of House 531

Front of House Inventory Food Safety Social Media 531

Modern Restaurant Management

DECEMBER 21, 2020

New independents will arise out of the ashes. The new wave of restaurateurs will learn from the recent crisis and will focus on sustainability of operations by leaning hard into delivery, take-home, curbside pick-up, contactless payment, and other enabling technology. Digital advertising will become high priority.

2021 478

2021 Online Ordering Email Marketing Advertising 478

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 9, 2020

And then, beginning in early March, the bottom fell out. Take advantage of online channels like email and social media posts to effectively get your message out during this timeframe. Also, as counterintuitive as it may sound, now is the best time to advertise. The economy was booming.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area. Use local keywords in your social media posts, too.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Promotion and advertising are what we call a restaurant’s “secret sauce.” Train your staff to build other taking points. Emphasize Best-Selling Items.

Marketing 567

Marketing SEO Front of House Website Management 567

EATER

FEBRUARY 27, 2025

Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app. Its all there for the taking. But for my 29-year-old son, hospitality is a well-designed app that remembers him, that offers him opportunities to buy more easily.

Mobile Ordering 212

Mobile Ordering Loyalty Program Food Food Order 212