Modern Restaurant Management

JUNE 24, 2021

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Google Rankings and Google My Business. Can customers find you?

Marketing 201

Marketing Social Media Mobile Ordering Website Management 201

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon is so enticing to users because of the steep discounts offered by businesses. What is Groupon?

Coupons 154

Coupons Advertising Website Management Small Business 154

Indoor Media

SEPTEMBER 6, 2018

If you’re a small business owner, chances are you’ve been traumatized by online customer reviews. Many consumer review websites offer no help when it comes to responding to complaints (seriously, making me pay to leave a comment is just bribery), while others even hide your well-earned reviews from the world.

Small Business 78

Small Business Customer Experience Customer Service Social Media 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Your marketing plan is the cornerstone of your restaurant's success and business plan. Their business grows by word of mouth—one of the best marketing tools in the book.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JULY 10, 2020

Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang. Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Frequency and repetition will help your advertisements get noticed.

Events 351

Events Social Media Kitchen Safety Seating 351

Indoor Media

JULY 15, 2021

Yelp is a great tool and a major annoyance for modern business owners, especially for restaurateurs. Long gone are the days when all a restaurant needed to do was set up shop, hope for a review in a local paper, some foot traffic, and word-of-mouth recommendation to drive business. The platform just kept multiplying from that point on.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Sling

OCTOBER 1, 2023

So you want to start a catering business? To help you get things cooking, we discuss some of the more important steps for how to start a catering business. In addition, give some thought to other questions, including: What are your strengths when it comes to business? That’s great! You can be a part of this wide-open market.

Catering 78

Catering License Transportation Advertising 78

Indoor Media

FEBRUARY 11, 2021

In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, Facebook is one of the largest social media platforms out there — and it’s got plenty of real estate to advertise on. After all, that’s the whole point of advertising; generate a return on your investment.

Advertising 78

Advertising Small Business Website Management Consumer Goods 78

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 222

Customer Experience Online Ordering Social Media Mobile Ordering 222

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Indoor Media

JUNE 7, 2021

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Users also rate businesses on a five-star scale.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 210

Online Ordering Back of House Customer Service Small Business 210

7 Shifts

NOVEMBER 9, 2022

Benefits of Having an Engaging Newsletter for Your Restaurant Business. It helps in business promotion. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls. Don't let your customers leave your website without offering value. Cost-effective and scalable.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

JULY 22, 2020

With an average of 35 million monthly mobile users , Yelp is one of the most popular online review sites, with the auto industry being 6% of its reviewed business categories. Potential customers will decide whether or not to give you their business based on what others are saying about you. Set Up Your Yelp Profile and Claim Ownership.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. There’s no need to get fancy-schmancy unless that’s what you want, and a simple page with location, phone number, and business hours can be enough to get you started. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

Modern Restaurant Management

APRIL 5, 2021

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Marketing 175

Marketing Coupons Consumer Goods Social Media 175

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. This is true for any type of business, but especially for restaurants. Manage Social Media. Fast food chain Carl’s Jr. Color Choice Matters.

Marketing 188

Marketing Loyalty Program Social Media Online Ordering 188

SpotOn

FEBRUARY 26, 2024

Establishing a rapport with the customer, finding out their needs, and pointing out the solutions your business offers are elements that some people find easier than others.  Let’s take a look at how you can use retail recruitment to bolster your team and get your business moving up to the next level.

Recruiting 52

Recruiting Retail Point of Sale Small Business 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Below are a few examples of small and big F&B chains applying unique marketing techniques. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Perfect Daily Grind

APRIL 4, 2023

And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption? Kosta Kallivrousis is the Sales Manager at Algrano in the US. Pedro is the General Manager at Pergamino Coffee in Colombia. This includes processing method, variety, altitude, and terroir.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

The Restaurant Times

SEPTEMBER 30, 2021

Social media presence is an important part of running a contemporary business, and it’s quickly becoming a popular restaurant marketing tool for attracting new customers and converting them into regulars. As their website says, “the best way to drive traffic, increase fan engagement, and save time on social media.”

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Restaurant Engine

JUNE 28, 2023

Like most businesses today, you may be looking to reduce your costs to improve your overall bottom line. 1: Look at the Small Things When cutting costs at your restaurant, you don’t always have to look at the biggest things. You can look at small things that really make a big difference. Let’s review some ways to do this. #1:

Website Management 52

Website Management Waste Airlines Small Business 52

EATER

NOVEMBER 3, 2020

Umi’s website says it has a “strictly enforced” dress code, which bars “ball caps, sneakers, athletic wear and sports jerseys,” but the couple says not only had Johnson worn those exact shoes to Umi before, but a woman at the bar, who was white, was also wearing sneakers. One small step in this direction is to abolish dress codes.

Website Management 135

Website Management Sports Customer Experience Casual 135

Restaurant Engine

FEBRUARY 24, 2021

One way to find a ready pool is to advertise in your local small newspapers. You can also advertise in college newspapers or on their job boards. #3: Poached offers a full setup for hiring managers and restaurant owners/managers to review resumes, message candidates, and even schedule interviews. 3: Poached.

Hiring 64

Hiring Website Management Customer Service Customer Experience 64

ChowNow

JULY 2, 2019

Google generates more than 100 billion visits to businesses’ websites every month. These food delivery apps will run advertisements and create web pages on behalf of restaurants that aren’t partnered with them. They show up on your Google Business Profile. Google Business Profile Advertisements.

Online Ordering 79

Online Ordering Website Management Food Order Demo 79

EATER

APRIL 25, 2022

Regulation crowdfunding allows people to directly lend to businesses they want to see grow — and earn profits from having done so When Reesa Kashuk was ready to take the next step toward growing her Bay Area bagel business, she knew that she’d need to raise some money. Then she started exploring her options to secure the money.

Small Business 95

Small Business Website Management Take-out Cash Management 95

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. OpenTable charges $1 per cover book on the website and $0.25

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. OpenTable charges $1 per cover book on the website and $0.25

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Indoor Media

JUNE 4, 2020

Luckily, Google My Business listings have made it easy for you to clearly communicate your services with just a little edit to your profile. Why update my Google My Business listing? Your Google My Business Listing is the basis of your online existence. Follow the steps below: Sign in to your Google My Business Listing.

Customer Service 117

Customer Service Website Management Small Business Waste 117

EATER

AUGUST 10, 2023

The smell comes from Grasmere Gingerbread Shop, located in a small white stucco cottage next door that was originally built as a schoolhouse in 1630. But the truth is, the cottage is so small — the retail space is only large enough to fit one customer at a time — the kitchen needs a fan to keep the room at a reasonable temperature.

Front of House 86

Front of House Back of House Small Business Customer Experience 86

Modern Restaurant Management

MAY 21, 2020

Though expecting business as usual to be ‘usual’ is a little far fetched, many restaurants are opting for innovative ways to counter the virus – some even becoming part of the solution. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 214

Social Media Food Safety Cash Management Kitchen Safety 214

The Food Corridor

NOVEMBER 3, 2021

But there’s always that nagging feeling that you could be doing more to spread the word about your space and get more business through the door. If you’re in the position where you want to grow your business, but you’re not sure where to best place your money and resources to get the most from your efforts, we’re here to help.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

ChefMod

OCTOBER 6, 2021

Although these regulations are ever-changing, there are several ways that restaurant owners and stakeholders can continue to run a successful restaurant business. But, how have they managed to stay up and running so far? Even a small vegetable vendor can take orders via some kind of online ordering platform.

2021 52

2021 Email Marketing Front of House Cash Management 52

Squirrel Systems

FEBRUARY 24, 2021

Whether you are a large multi-location operation or a small independent restaurant, Squirrel can help make sure the shift results in a hassle-free and safe experience for both your staff and customers. Tip: Get a separate online ordering website up and running. Keep it Clean!

Operations 52

Operations Online Ordering Mobile Ordering Website Management 52

MBB Hospitality

OCTOBER 20, 2020

Don’t Reduce Advertising. While advertising can be expensive and take up a good chunk of your restaurant’s budget, you shouldn’t stop advertising just because there is a shortage in the economy. You may be able to advertise in different ways than you normally would. Create an Action Plan. Online Cooking Class.

Social Media 52

Social Media Advertising 2008 Cash Management 52

Restaurant Clicks

NOVEMBER 5, 2017

How do you hire the right person to help your business grow? Website blog posts and updates. Optimizing your website pages. Building links to your site from other reputable websites. Google my business page. Citations and business directory listings. Reputation management – review monitoring.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Modern Restaurant Management

DECEMBER 28, 2023

2023 Trends at a Glance Persistent Planners : When life gets busy, DoorDash’s schedule ahead feature makes it even easier to check everything off your list and ensure it arrives right when you need it. Dash From the Past: A Decade Delivered In 2013, things started off small, with a simple idea. million in February 2020.

2024 188

2024 2023 Food Order 2013 188