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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. It's a digital platform from start to finish.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The restaurant sector is poised for a seismic shift as AI integration takes center stage. As of 2024, over half of U.S.

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Three Ways for Restaurants to Boost Digital Customer Experiences Now

Modern Restaurant Management

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

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Wrapping Up a Restaurant Marketing Trend

Modern Restaurant Management

We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. I love that the wrap is always working for you even if it is just parked out front of the restaurant.”

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