7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? What are they wearing?

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. A lot of this information has to do with perfecting your online presence so if you’re new to the game, listen up.

Advertising 78

Advertising Blog Loyalty Program Seasonal Menu 78

Modern Restaurant Management

JANUARY 24, 2024

QR codes bridge the gap between online and offline customer experiences, offering valuable and necessary information that increases engagement. When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

Loyalty Program 145

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 145

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

SEO 195

SEO Website Management Email Marketing Online Ordering 195

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Therefore, the best place to find them is online. Tangible Impact Today, marketing is all about online ads.

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. For example, consider a post idea: “You can order your morning takeaway coffee in our cafe.”

2024 204

2024 Social Media Customer Experience Events 204

Modern Restaurant Management

NOVEMBER 19, 2020

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Next Restaurants

MAY 14, 2024

For example, you may have separate social media pages on a platform like Facebook for corporate events or food safari tours from your restaurant. Allows you to strengthen your brand identity by advertising your services on social media apps, such as Instagram, TikTok, and Facebook, to reach a wider audience.

Social Media 105

Social Media Website Management Customer Service Online Ordering 105

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. What is a restaurant marketing plan, and why do you need one?

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 221

Customer Experience Online Ordering Social Media Mobile Ordering 221

Open for Business

MAY 16, 2024

A well-optimized website can improve your restaurant’s visibility in search engine results, making it easier for potential customers to discover you online. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Engine

MAY 8, 2024

Make sure to also include a link to your website or your online ordering site. Use Paid Advertising Social media advertising is still relatively inexpensive, and it’s a great way to get your restaurant in front of more people. This is great if you are highlighting a one-day-only special or an event.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Yeah—it can be a lot of software and tech to keep track of.

Management 195

Management Management Kitchen Safety Front of House 195

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 28, 2020

Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive. That also applies to the event space itself.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Modern Restaurant Management

MAY 25, 2021

In general, the pandemic has changed leasing structures to address the inability of restaurants, bars, and nightclubs to conduct business in the event of government regulations that prohibit or limit the ability of the tenant to conduct business.

Hospitality 186

Hospitality Insurance Government Online Ordering 186

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Increase online orders? One way to keep customers coming back? A great email newsletter. Use automation.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Squirrel Systems

MAY 3, 2024

From modern POS systems that enhance order accuracy to inventory management software that helps track stock levels in real-time, technology can reduce errors and save time. Online reservation and ordering systems also reduce staff workload and improve the guest experience.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

Modern Restaurant Management

JUNE 12, 2023

And with climate change making extreme weather events more likely, restaurants will continue to face a higher risk of supply chain disruptions and physical property damage. Cover everything you deem necessary, from protocols for poor outdoor air quality days to evacuation routes and methods of communication for more serious events.

Kitchen Safety 88

Kitchen Safety Online Ordering Outdoor Communication 88

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

APRIL 3, 2023

You can also think about place as where you promote your product—in print, online, or by word of mouth. Consider putting a coupon code for online orders in your ad so you can measure ROI. Even the way you display prices on your menu can affect what guests order. Freshen up your online presence Your customers are online.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 198

Technology Loyalty Program Front of House Online Ordering 198

ChowNow

MARCH 8, 2022

I don’t know about you, but the discount code “123get50percent0FF456” wouldn’t necessarily have me reaching for my phone to place an order. Restaurants that advertised as a “PokeStop” were suddenly flooded with hungry gamers. Does your restaurant have a mobile ordering app ? Especially if it’s a holiday or big event (e.g.,

Mobile Ordering 148

Mobile Ordering Online Ordering Demo Customer Service 148

Cheetah

JANUARY 13, 2022

Regularly recurring personalized deals, seamless ordering, and cardless payment all help bring diners back to Starbucks again and again. . They can find the nearest restaurant on a map, as well as quickly order and pay through the app. Online Ordering With Loyalty Perks. They have roughly 14.2

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

7 Shifts

DECEMBER 18, 2019

On average, students spend between 1 - 2 hours per day on social media , so be sure you’re posting your promotion online! For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. . $15

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Sling

NOVEMBER 24, 2021

It’s vital to get it just right in order to set the best tone for your business going forward. Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. It’s remained an advertising mainstay because it’s inexpensive and it works.

Small Business 148

Small Business Social Media Advertising Events 148

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And be sure to include napkins with every order to promote good hygiene. Make Takeout a Social Event. Deliver a Great Experience.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Modern Restaurant Management

NOVEMBER 10, 2022

Advertising protection. In the middle of an event, your generator breaks down, leaving you without a means to power your food truck. It is vital to extend your coverage to their space in the event that you accidentally cause damage to it. Locations can include sporting events, concerts, and festivals. Dram shop law.

Insurance 186

Insurance Food Truck Food Mobile Ordering 186

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can also put your menu into them so that your customers can order again.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going). Hire and train.

Catering 78

Catering License Transportation Advertising 78

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. Just as important, though, is using your strong, positive online reviews to leverage trust and loyalty in your restaurant. Let’s look at 10 tips for using reviews to boost your restaurant’s online following. #1:

Social Media 110

Social Media Email Marketing SEO Website Management 110

Restaurant Engine

SEPTEMBER 23, 2020

With their email addresses and phone numbers, you can send info about sales, events, promotions, tips, and more. Your diners want convenience, and they want to be safe while ordering food from your restaurant. This has been a fun trend for people and helps take the some of the mystery out of online ordering.

2020 95

2020 Marketing Email Marketing Social Media 95

The Rail

MARCH 21, 2023

By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. With Rakuten Takeout, local restaurants benefits include: A free custom website to offer takeout with online payment directly to customers.

Online Ordering 207

Online Ordering Back of House Customer Service Small Business 207

Modern Restaurant Management

SEPTEMBER 16, 2020

Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233