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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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How to Measure and Improve Restaurant Marketing ROI (Free Calculator Inside)

ChowNow

You’d never run your kitchen without knowing your food costs, so why would anyone run their marketing campaigns without knowing the return on investment? Too many restaurant operators pour time and money into marketing efforts, then cross their fingers and hope for the best. Here’s why it matters.

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Creative Ways to Announce Your Restaurant's Move to Build Excitement

The Rail

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Send Personalized Email Announcements If your business practices direct communication with customers, email marketing remains a powerful means to deliver your message.

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Forget coffee. Salad is rising as the next drive-thru concept

Restaurant Business

The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. We have found that, by keeping it in each location, we’re able to have the freshest product possible, as well as being able to manage inventory levels and waste accordingly,” said Kern.

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8 Super Bowl Restaurant Promotion Ideas to Boost Sales

Squirrel Systems

You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time. Your POS system can help you track inventory and flag low-stock items. Use social media, email, and SMS to advertise your menu, watch parties, and pre-order options.

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28 Strategies to Cut Costs in the Restaurant Business

Lavu

By closely monitoring and optimizing this percentage, restaurants can better manage their inventory, minimize waste, and lower their overall expenses, ultimately maximizing cost reduction. Too much inventory might make you feel prepared, but it usually leads to spoiled food due to forgetting items, misplacing them, or theft.