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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

Advertising for the Hungry Consumer Digital channels are playing their greatest role in shopping to date, and it’s well known that many diners are looking up restaurant menus before visiting. This is where social media is uniquely positioned to help restaurants win big. The proof is, well, in the pudding. in ROAS 4.

Marketing 447
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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

You can identify potential gaps in the local dining landscape and create unique value propositions. Another goal might involve understanding your local dining market's preferences. In this case, you might run surveys or focus groups to check the potential of new cuisine styles or dining concepts and trends. With the 4.5%

Marketing 370
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses.

Marketing 332
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195
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Condado Tacos overhauls its margarita lineup and drink sales spike by 20%

Restaurant Business

A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over social media. Color was a deciding factor, too—the margaritas had stand out on Instagram and other social media platforms. By Patricia Cobe on Jul. All photos courtesy of Condado Tacos.

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Yelp Report: Breakfast’s Booming and Value’s Valuable

Modern Restaurant Management

Value-driven dining and a growing interest in regional brands are two trends uncovered in Yelp's 2025 Fastest Growing Brand s report. To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. Regional flavors are gaining traction—BB.Q

2024 221