7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Are We Engaging with Customers Often Enough? Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 482

Menu Seasonal Menu Front of House Reference 482

Modern Restaurant Management

AUGUST 7, 2020

We also knew it was important to think creatively on how we could get customers their orders without having to dine-in. We ramped up our delivery options with UberEats and Doordash, leveraged our drive-thrus and added a new drive-in service where we brought food to customers' cars. In a way having a U.S.

Customer Service 474

Customer Service Advertising Influencer Take-out 474

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. You might also decide to create a custom landing page for visitors from social media. Pizza Express then automatically gets the customer's details on file.

Social Media 493

Social Media Advertising Events Customer Experience 493

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”

Influencer 78

Influencer Marketing Social Media Food Truck 78

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Here are their insights. That tables are too close.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

SEPTEMBER 30, 2024

The food service industry is forecast to reach $1 trillion in sales this year. At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output. And yet, the modern restaurant is thriving. Technology is one way to make this happen.

2025 450

2025 Fast Casual Food Customer Experience 450

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.'

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 18, 2020

Keeping in mind the other criteria of sensitivity and positivity, now is a time to embrace innovation in how you reach new customers and woo back your previous clientele. Look for more creative approaches in reaching your customers in cost-effective and impactful ways, maybe even tapping into the shifts in consumer behaviors.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 466

Social Media Small Business Customer Service Customer Experience 466

Modern Restaurant Management

FEBRUARY 18, 2020

Restaurants will adopt mobile-first hardware architectures and API-connected software platforms that can be unified at every digital touchpoint, from order taking at POS or self-service, to food prep in smart kitchens, to service in-house, and finally delivery to in-restaurant tables or the customer’s front door.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

Marketing 442

Marketing Franchising Franchise Social Media 442

Modern Restaurant Management

OCTOBER 4, 2024

Know Everything about Your Potential Location You want to be in a high-traffic area and the business should have a great ingress and egress for customers. Sometimes, we added our little corporate philosophy of cleanliness, quality, and customer satisfaction. This word-of-mouth advertising encourages people to try you out.

Restaurant Law 419

Restaurant Law Customer Service Training Customer Experience 419

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JULY 10, 2020

“Frequency and repetition will help your advertisements get noticed. Advertise! ?? Invite influencers ?? To make your restaurant’s grand opening a hit on the local food scene, get influencers involved! Food influencers don’t come free, though, they’re business people too! Mel Bensky, @tastethesix.

Events 351

Events Social Media Seating Kitchen Safety 351

Restaurant Business

JUNE 23, 2025

And fast-food customers Chef Jonathon Sawyer discusses his Chicago restaurant, Kindling, and his latest TV appearance Are we reaching peak chicken tender saturation on menus? TikTok influencer Maria Vehera posted a video enjoying one of the Middle Eastern confections over a year ago that eventually garnered 125 million views.

Bar 162

Bar Fast Casual Leadership Back of House 162

The Rail

MAY 22, 2025

While general advertising does not draw the desired visitors, customized efforts do. Having a well-considered plan in place helps your business not only be noticed but also grabs the interest of people most likely to become devoted customers. Every shared story introduces your brand to new circles of influence.

Social Media 130

Social Media Front of House SEO Back of House 130

Goliath Consulting

SEPTEMBER 6, 2021

Social media is an important influence on a consumer’s buying decisions. According to GlobalWebIndex , 54% of social media users use social media to research products, and 71% are more likely to purchase products and services based on social media referrals.” Look at the demographics of the customers that come into your restaurant.

Social Media 243

Social Media Marketing Influencer Customer Service 243

Modern Restaurant Management

DECEMBER 4, 2019

For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. In these situations, it’s often a good idea to use your signage to give additional design cues so that customers have some idea what to expect. What about ‘Jackson’s’?

Consumer Goods 418

Consumer Goods Front of House Design Customer Experience 418

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

MAY 18, 2021

” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery. This is true in meeting the current demand for delivery, as well as helping to mold what the future of delivery looks like.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

NOVEMBER 17, 2020

Nothing influences our performance more than the way we manage the human elements that flow through every aspect of our business. Their emotions influence their perspective and their decisions. Because marketing isn’t just about advertising; it’s about patience. But they are vulnerable to their thoughts.

Franchising 474

Franchising Franchise Operations Definition 474

The Rail

OCTOBER 25, 2024

Instagram in particular has changed the game for any business that offers aesthetically pleasing products or services. Get Followers Involved Social media is a great way to bring your customers closer to your business. This is a great way to ensure any decisions align with what your customers want.

Social Media 130

Social Media Customer Experience Bar Customer Service 130

Modern Restaurant Management

DECEMBER 28, 2023

Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

2024 474

2024 2023 Food Order 2013 474

Modern Restaurant Management

JUNE 13, 2024

billion quick-service restaurant (QSR) industry, trends and fads may come and go, but signature staples withstand the test of time. While customers crave the comforting familiarity of signature staples, they also yearn for the excitement of new flavors and experiences. In the $387.5

Seasonal Menu 309

Seasonal Menu Loyalty Program Innovation Point of Sale 309

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. alone, part of the equation is knowing where your customers spend their time. Is it Instagram?

Social Media 264

Social Media Front of House Advertising 2022 264

EATER

SEPTEMBER 29, 2021

Athens has welcomed immigrants from Egypt, Turkey, Lebanon, and Syria, who combine their foodways with Greek ingredients and customs in fine dining to street food. The country quickly advertised itself as a safe vacation destination, and the tourism industry made a significant comeback.

Fine Dining 284

Fine Dining Tourism Food Safety Outdoor 284

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. Everything needs to be done with the purpose of getting customers to want to try your food, otherwise all you’ll get are fluff metrics. 5) Try Social Media Advertising Want to get more eyes on your dishes? Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Goliath Consulting

DECEMBER 7, 2021

User-generated content vs. Traditional advertisements. However, with social media and digital marketing, people are a little more accepting of these advertisements thanks to cookies and the ability for brands and businesses to push the right ads to their target audience’s timelines. Influencer Marketing.

Social Media 243

Social Media Marketing Email Marketing 2022 243

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations.

Loyalty Program 219

Loyalty Program Customer Service Social Media Coupons 219

Modern Restaurant Management

JUNE 12, 2020

To shine the spotlight on the immediate opportunities that exist for all Americans to find employment at franchised restaurants of an iconic brand that holds a unique place in people’s daily lives, Dunkin’ is launching its first-ever national advertising campaign aimed at recruitment. metro area. .

Franchising 420

Franchising Franchise Food Safety Kitchen Safety 420