The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

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Influencer Marketing Food Social Media 52

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

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SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. Optimize the Landing Page Experience. You might also decide to create a custom landing page for visitors from social media.

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Social Media Advertising Events Customer Experience 197

The Restaurant Times

DECEMBER 3, 2021

If you are a pub owner and want to attract more customers to your business again, you must come up with out-of-the-box ideas and establish a good marketing tool. It’s critical to work on how you portray yourself to customers if you want to stand out from the crowd and keep your business going. . Social Media And Influencers .

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Events Social Media Point of Sale Customer Experience 52

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

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Marketing Social Media Email Marketing Customer Experience 78

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Ensure that the delivery presentation mirrors the in-house experience. Let’s redefine your digital dining experience.

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Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

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Marketing SEO Front of House Website Management 226

Restaurant Engine

MAY 8, 2024

Experiment with text, filters, and camera effects. Promote Your Menu Since many of your potential customers are on Instagram , and they are often looking for a restaurant, you want to make sure they can find your menu. Work With Influencers You don’t have to do all the work yourself. Always post high-quality video content.

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Social Media Online Ordering Food Order Influencer 52

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

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Loyalty Program Social Media Email Marketing Point of Sale 187

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

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Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

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Marketing Email Marketing Loyalty Program Social Media 190

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

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Catering License Transportation Advertising 78

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Creativity.

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Marketing Social Media Email Marketing Innovation 227

Get Beyond

OCTOBER 24, 2023

In 2022, an estimated 51 million shoppers participated in the event. Small Business Saturday can be a huge opportunity to meet new customers and grow your business’s profile. Are you ready to make the best of this one-day event? Here’s how to prepare for Small Business Saturday before, during, and after the event.

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Small Business 2023 Social Media Customer Experience 52

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. But if you want a continuous flow of customers, you must market your services continuously to potential guests, even when business is good.

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Email Marketing Reservations Marketing Loyalty Program 52

Restaurant Engine

OCTOBER 14, 2020

This is a great (and free) way to reach customers right in your neighborhood. With your Nextdoor Business Page , you can plug in and connect with potential customers in your direct vicinity. Nextdoor lets you choose the neighborhoods you want to reach, and you can even use their paid advertising options to reach more people.

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Marketing Social Media Coupons Small Business 118

Next Restaurants

DECEMBER 18, 2019

That being said, there are many other things you can do to foster more customer loyalty and realize restaurant success. Establishing a stronger digital restaurant presence is one such way to promote your restaurant, as well as attract and retain customers. Reactive marketing is less risky and yields decent results.

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Social Media 2020 Influencer Website Management 103

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. It can also include: Online reviews Social media posts Influencer partnerships Referral programs Supercharge your marketing strategy It’s time to put the 4 Ps of marketing for restaurants into action. Product The product is what you sell.

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Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

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Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

DECEMBER 28, 2023

Some customers have the gift of foresight, using DoubleDash to add on recovery (or hair of the dog) essentials from nearby stores. And while our business has evolved over the past decade, so have our customers. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

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2024 2023 Food Order 2013 189

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

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Marketing Social Media Food Safety Email Marketing 234

Bingage

DECEMBER 5, 2019

and how to take photos that are customer-friendly and proper social media monitoring. 93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 68% of consumers are ready to spend more than 15% for the same product or service if they are convinced they will have a satisfying experience.

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Social Media Marketing Consumer Goods Influencer 98

MadMobile

APRIL 20, 2023

The beauty of social media is that with the right tools, it can act as free marketing, leading to more customers and more revenue. With this platform being so widely used, it offers immense exposure and invites potential customers to take a peek into what your restaurant is cooking up. Allow customer reviews. Nearly 89% of U.S.

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Social Media Online Ordering Customer Experience Back of House 98

Bingage

AUGUST 9, 2019

Start by offering customised Experience. Stop sending bulk SMS to each and every customer with the same typical message. Now the customer wants “Personalised Experience” tailored according to their choices and preferences. B) Customers are expecting special treatments, offer them birthday freebies gain customer loyalty.

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Marketing Social Media Loyalty Program Influencer 73

Tableo

JULY 11, 2023

Happy hour is a much loved custom in the restaurant business. It’s a time when customers can relax, mingle, and take advantage of the cheap food and drinks. Here are six professional suggestions to help you increase happy hour sales and provide your customers a memorable experience.

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Social Media Seasonal Menu Reservations Customer Experience 42

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Customer experience is another factor, and your interior should resonate with the brand’s personality. You’re assembling a team that will define the culture and customer experience.

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License Email Marketing Seasonal Menu Front of House 78

The Restaurant Times

NOVEMBER 17, 2022

We are in a day and age where people continuously seek thrills, new experiences and the sensation of the unknown. When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Pop-ups are known for their unique and priceless experience.

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Marketing 2023 Email Marketing Social Media 52

Restaurant Clicks

JANUARY 28, 2020

A restaurant grand opening is an exciting event, and a successful one can help start your restaurant off on the right foot. Attracting customers to your grand opening will kick off your future marketing strategies and begin growing your client base. . Invite Influencers. Unique Grand Opening Ideas for Restaurants.

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Social Media Entertainment Influencer Customer Experience 78

EATER

SEPTEMBER 29, 2023

Hy’s Steakhouse Hy Aisenstat with his show jumping horse at the Spruce Meadows grand prix event, which he sponsored. In the 1970s, the menus cross-pollinated; a Canadian menu from the time advertised grilled mahimahi as a “superb Hawaiian fish, treasured by gourmets the world over.” Hy’s Steakhouse Hy Aisenstat. Hy’s Steakhouse.

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Back of House Fine Dining 2011 Dine-in 117

The Restaurant Times

JANUARY 18, 2022

Restaurants typically have to compete for every customer, much more so than retail businesses, especially during difficult economic times because families are known to omit (or at least lower) dining out from their budgets to save money. To attract local customers, for example, one technique is to use location-based advertising.

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Marketing Social Media SEO Email Marketing 52

Next Restaurants

OCTOBER 31, 2019

Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. of restaurant advertising channels. Post regular, timely content to keep your channels relevant on trending topics and events. Browse the calendar to create custom posts for national events and holidays.

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Email Marketing Marketing Loyalty Program Social Media 84

Restaurant Clicks

MARCH 12, 2021

They also offer private events! In their own words, Salt Seafood and Oyster Bar works to create an experience, not just a restaurant… and we believe they achieve that! An all time favorite for Rutgers University students and visiting family members, Tacoria offers a beautiful and bustling restaurant experience! Order Here!

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Brewery Reservations Seasonal Menu Online Ordering 78

Open for Business

MARCH 23, 2023

Having a marketing person is one of the best ways to grow your customer base, keep guests engaged, and raise your business’s public profile. A restaurant marketing manager job description often requires a bachelor’s degree in marketing or communications or several years of experience in restaurant marketing.

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2023 Marketing Social Media Email Marketing 78

MadMobile

NOVEMBER 4, 2022

TikTok’s Ongoing Popularity & Influence on Diners How are restaurants using TikTok? This includes everything from culinary experiences to classic dancing videos. TikTok’s Ongoing Popularity & Influence on Diners Over 3 billion people have downloaded TikTok. What is TikTok? million users in 2023. million views.

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2023 Social Media Influencer Customer Experience 40

360Training

JUNE 18, 2020

Customers rely on restaurant reviews more than any other type of local business. According to TripAdvisor, online photos influence 60% of potential restaurant customers. It’s free advertising! Responding to reviews will show your restaurant’s potential customers that you care about your reputation.

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Social Media Email Marketing Online Ordering Customer Experience 78

BNG Point of Sale

SEPTEMBER 2, 2021

It is difficult to make a profit when you are trying to satisfy your customers with high-quality ingredients while at the same time not overcharging. One of the most profitable types of restaurants is the much-loved food truck that is now a firm fixture at events and on city streets. Ideal Profit Margin for Food . Food Trucks .

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Food Truck Loyalty Program Food Point of Sale 52

The Rail

AUGUST 23, 2022

Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. User Experience with the Site Advances Linguistic considerations are not the only thing to bear when localizing a site. This means more customers will come to the restaurant from the website.

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SEO Social Media Customer Service Customer Experience 52