Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. That's where old-fashioned consistent marketing efforts comes into play. "It’s

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

APRIL 21, 2020

In that case, after reading an ad to receive a 15-percent off coupon and texting “SAVE” to a five-digit code, the plaintiff received three text messages. The texts (1) welcomed the user to Kohl’s Mobile Sales Alerts; (2) provided the 15 percent off coupon and (3) almost a month later, provided another coupon.

Loyalty Program 398

Loyalty Program Coupons 2015 Small Business 398

Modern Restaurant Management

MARCH 27, 2024

Increase Manager Engagement Manager engagement can be a huge part of customer satisfaction. Customers will remember how they felt while in a restaurant, so make sure a manager visits each table and makes them feel welcome. Effectively resolving issues so all parties are satisfied is an essential skill for all managers.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? Analyzing and acting on consumer data allows brands to provide personalized coupons, offer promotions during lower foot traffic times and build a data-driven loyalty strategy even after the promotions are done.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

JANUARY 24, 2024

When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. QR codes bridge the gap between online and offline customer experiences, offering valuable and necessary information that increases engagement.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

NOVEMBER 3, 2022

If you’re planning to collect reviews via email outreach and have a handful of customers, you can probably manage this process manually, however it can be a bit tedious for higher volumes, so the easiest way to automate an email sequence is by using a third-party review collection software that will automate the entire campaign process.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

JULY 6, 2022

Advertising before, during and after these key dates can help restaurants drive traffic at a time when people are more likely to spend. Based on data from Technomic, there’s a 12 percent higher average visit spend when loyal guests use coupons.

Consumer Goods 493

Consumer Goods Coupons Loyalty Program 2022 493

Modern Restaurant Management

DECEMBER 14, 2020

Online food delivery service platforms often meet the typical definition of “marketplace facilitator,” because they advertise the sale of meals on an online forum and collect the payment from the customer to transmit to the restaurant. For a retailer’s discount or coupon, the tax base is generally the discounted price.

Restaurant Law 518

Restaurant Law Presentation Audits Coupons 518

Modern Restaurant Management

MARCH 3, 2020

Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. The laws and regulations prevented alcohol producers and distributors from advertising any details of what kind of discounts they offered on alcohol.

2020 305

2020 Restaurant Law Employee Relations Mobile Ordering 305

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

FEBRUARY 12, 2020

In many ways, TPO platforms serve as a new advertising mechanism for restaurants. The onus is on the restaurant to attempt to personalize and enhance the experience through branding and any promotional incentive print items to package with the order such as coupons, flyers, stickers and menus.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

7 Shifts

OCTOBER 22, 2024

With this restaurant advertising idea , you can leverage the power of social proof and user-generated content to attract new customers. Whichever event you choose, make sure to offer samples, hand out coupons, and engage with attendees to create a memorable experience. Include your restaurant's name, address, phone number, and website.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. People love coupons because they allow them to try something they might not have otherwise tried.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Modern Restaurant Management

JANUARY 6, 2022

Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. Think of them as coupons, or limited-time discounts. Capitalize on this new normal by strategically thinking about the customer’s journey through your restaurant, and how you can encourage them to make a return visit.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Indoor Media

JULY 29, 2020

The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Groupon is a website that allows businesses to promote coupons through their website and email list. Groupon is a website that allows businesses to promote coupons through their website and email list.

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

MAY 8, 2020

Deal or No Deal : The coupon, the freebie, the buy one/get one. Outsider, authentic content can propel a brand in ways traditional advertising never could. Sending a targeted message to a specific radius of consumers versus country-wide for a national brand, will generate more store traffic as opposed to simply brand awareness.

Marketing 442

Marketing Franchise Franchising Social Media 442

Modern Restaurant Management

FEBRUARY 5, 2024

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. This means managing order complexity is crucial for pizza restaurants.

2024 492

2024 Loyalty Program Food Order 2030 492

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Use this data to establish clear and specific goals and adjust your strategies as needed.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

SpotOn

NOVEMBER 21, 2024

For the restaurant industry, it can be challenging to manage. When you have a reservation and waitlist platform , you can manage your unique experiences, reservations, and your waitlist all from just one place. Use labor management software that integrates with your POS system to forecast staffing needs and minimize labor costs.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

The Rail

AUGUST 28, 2024

Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. Online advertising, such as targeted social media ads and contextual advertising, can also attract attention to your business. Loyal restaurant guests are an important part of any business.

Loyalty Program 219

Loyalty Program Social Media Customer Service Coupons 219

Modern Restaurant Management

DECEMBER 13, 2019

In 1917, things really took off when the Direct Mail Advertising Association was founded, which is now the Data & Marketing Association. You know that, so it’s no surprise that many emails touting the latest specials or coupons automatically go into the spam folder. Or maybe, if you’re lucky, a promotions folder.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. One of the first things you should consider before offering coupons and discounts is your margins.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

JUNE 4, 2021

And while you may not picture a restaurant manager or worker parked at a desk to work, it's a huge part of restaurant management. If it's not measured, it won't be managed. Luckily, they are two of the costs that can be controlled through many measures like optimal scheduling , revenue management, and inventory control.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Checklist app automates daily food safety and operational task management as well as regular maintenance and audit procedures. ” The BOHA!

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Ready to try Facebook advertising for your restaurant? Learn more.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? Conversion Zones Tracks this progress with Conversion Zones, which are a powerful tool for tracking online to offline conversion in mobile restaurant advertising. Look no further than geo-fencing! How can Geo-fencing Help Restaurants?

Point of Sale 195

Point of Sale Email Marketing Customer Experience Advertising 195

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Managing contacts with a CRM.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Indoor Media

MAY 21, 2020

To get new customers into your auto repair shop, you need to advertise. Thousands of automotive businesses have generated customers, and more importantly profit, from coupon advertising. Rather than giving a discount, this coupon sets a specific dollar amount for the oil change service. Straightforward Pricing.

Coupons 103

Coupons Advertising Customer Service Pricing 103

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Challenges of Payment Options. Another 20 percent have adopted contactless payments.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Restaurant365

MARCH 3, 2022

Nostalgia appeals to tourists who are out creating memories, so be sure to include interesting facts in you advertising. Advertising your menu where it can be clearly seen from outside can increase the number of drop-ins during high traffic times. It can be anything from a 20% coupon to simply a free appetizer or dessert.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

Indoor Media

MARCH 1, 2021

Ever wonder how a fast food restaurant manages to find every little comment made about its store, or whether your community is talking about your business online? Grocery store advertising has always been a reliable way to reach customers in your community, and the right supermarket advertisement can do wonders for your small business.

Social Media 145

Social Media Small Business Advertising Coupons 145

Indoor Media

AUGUST 26, 2020

The easiest way to manage an email campaign is by choosing the right email marketing service. One of the great things about email marketing services is that you’ll be able to take customer information from your shop management software and import it right into their platform to personalize the emails based on the categories mentioned below.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Indoor Media

DECEMBER 18, 2020

Online advertising and cyber solutions might help get customers in the door, but you’ll need tried-and-true human interaction to round out your customer outreach strategies for dry cleaners. Whatever it is, it may be enough to center an advertising campaign around and win over new customers.

Coupons 78

Coupons Loyalty Program Advertising Tip Distribution 78

Sling

NOVEMBER 24, 2021

This is a great advertising point and a unique draw for your business that is sure to bring in plenty of observers (and maybe even participants). Online social media is a powerful resource for advertising your grand opening, but don’t neglect traditional media outlets along the way. 8) Advertise On Custom Paper Cups.

Small Business 148

Small Business Social Media Advertising Events 148

Indoor Media

JULY 27, 2017

From managing vendors and employees to ensuring that seats are filled, opening a new restaurant in a crowded, competitive market requires innovation and dedication. Overlooking Promotion Campaigns and Coupons. Moreover, coupons can serve as a tiebreaker for diners deciding between two restaurants. . Think again.

Marketing 78

Marketing Coupons Advertising Customer Service 78