Modern Restaurant Management

SEPTEMBER 30, 2024

Consumer demands are changing at a rapid rate. Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. Data shows that order accuracy , fueled by improving technology, received top marks from satisfied consumers.

2025 450

2025 Fast Casual Food Customer Experience 450

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. Look for more creative approaches in reaching your customers in cost-effective and impactful ways, maybe even tapping into the shifts in consumer behaviors. Be open to trying alternatives and experimenting.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. You still have to provide an experience, even though it has become harder (but not impossible) to do and there are some venues already very good at it.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

The Rail

FEBRUARY 7, 2025

Behind-the-Scenes Content and Storytelling Modern consumers want transparency and authenticity from their favorite brands, including restaurants. Special events make for good video content as well. Leveraging Influencer Collaborations Partnering with food bloggers and social media foodie influencers can be a boon for restaurants.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. Most consumers are comfortable with assuming that ‘Golden Chopsticks Palace’ is probably a Chinese restaurant, and that ‘Luigi’s’ is likely to serve Italian food. Effective Use of Images and Typography. What about ‘Jackson’s’?

Consumer Goods 418

Consumer Goods Front of House Design Customer Experience 418

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Collaborate with influencers Collaborating with influencers and food bloggers can significantly boost your restaurant's visibility and attract new customers. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? If everyone is advertising “value,” is it really value? Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

FEBRUARY 18, 2020

In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. Virtual restaurants can cater to different consumers, expanding clientele.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

NOVEMBER 17, 2020

Some franchisees feel entitled to good fortune. Nothing influences our performance more than the way we manage the human elements that flow through every aspect of our business. Just as consumers can act irrationally, so can franchise business owners. Their emotions influence their perspective and their decisions.

Franchising 474

Franchising Franchise Operations Definition 474

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Consumers want to eat out, and they love a good special. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers.

Social Media 335

Social Media Mobile Ordering Online Ordering Influencer 335

Modern Restaurant Management

FEBRUARY 10, 2020

Good Food Restaurant Scorecard. 42 of the country’s favorite fast food and restaurant chains still don’t offer a plant-based entrée, according to a report released today by The Good Food Institute (GFI). The third annual Good Food Restaurant Scorecard ranks the top 100 restaurant chains in the U.S.

Hospitality 459

Hospitality Food Consumer Goods 2019 459

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Look for influencers who already talk about local dining or restaurants.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Goliath Consulting

SEPTEMBER 6, 2021

Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. It’s good to promote your posts such as catering services, new menu items, promotional deals, etc.

Social Media 243

Social Media Marketing Influencer Customer Service 243

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Instagram is influencing menu offerings, restaurant design, and marketing strategies. User-generated content is as good as online reviews, and it’s easy to source and share.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . Despite these struggles, Alignable also learned in its poll that the No.

2021 447

2021 Retail Online Ordering Loyalty Program 447

Goliath Consulting

DECEMBER 7, 2021

Brands and businesses need to realize that consumer behavior is constantly changing and there are always new social media platforms that are being made and current ones that frequently change their features. User-generated content vs. Traditional advertisements. Video content has been the most popular amongst consumers.

Social Media 243

Social Media Marketing Email Marketing 2022 243

EATER

JANUARY 17, 2023

Milo is, as Patricia Kelly Yeo puts it, “Southeast Asian Nesquik — if Nesquik tasted good.” It seemed to me that chocolate could be a good case study for someone with questions about the long arc of global empires. Though Milo advertisements appeared in Mexico , Chile , and Peru , Choco Milk powder conquered the Latin American market.

Beverage 322

Beverage Consumer Goods Food Order Advertising 322

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

EATER

SEPTEMBER 29, 2023

In the 1970s, the menus cross-pollinated; a Canadian menu from the time advertised grilled mahimahi as a “superb Hawaiian fish, treasured by gourmets the world over.” I think Hawai‘i is particularly good at preserving the old. The Japanese are also good at preserving nostalgia,” says Cheng.

Back of House 318

Back of House Fine Dining 2011 Dine-in 318

EATER

JUNE 9, 2022

When I first saw a police recruitment poster that called to “Foodies, Gamers, Techies, Influencers” like the four horsemen of some Twitter apocalypse, I assumed it was a joke. police department, using subway advertisements to recruit New Yorkers to move south. At its core, populism is a good thing.

Recruiting 274

Recruiting Food Truck Food Safety Food Supply 274

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth. Locals Only.

Advertising 148

Advertising Small Business Coupons Customer Service 148

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? That consumers of all types still harness the money-saving energy of coupons. Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. Think again. What does this mean? Loyalty Cards.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

EATER

JANUARY 9, 2024

A 2021 New Yorke r profile of Roman revealed that she had purchased the building for less than $300,000 in the winter of 2020 with plans to sell pantry goods and homemade items like chicken stock that she would make in her kitchen. I think it’s a good thing and the more you have the more it might encourage others to do similar.

Back of House 321

Back of House Tourism 2020 Consumer Goods 321

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 183

Consumer Goods Sustainability Email Marketing Café 183

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews. Take Control.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

FEBRUARY 28, 2020

With so many amazing new dining and entertainment experiences emerging around the world, it feels good to be a part of that revolution and to bring something unique back to San Diego.” “I found inspiration on my travels. ” Restaurants in the U.S.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence.

Small Business 78

Small Business Advertising Social Media Coupons 78

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

The Rail

JULY 5, 2024

More than simply serving delectable dishes, it also involves the coordination of a smooth operation that not only satisfies consumers but also guarantees sustainable profitability. You can decide on price, location, and advertising by researching the profitability and popularity of each menu item.

Management 130

Management Management Loyalty Program Point of Sale 130

Perfect Daily Grind

MAY 10, 2023

From actors and professional athletes to musicians and social media influencers , celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s. For both specialty coffee brands and celebrities, collaborations and endorsements are useful ways to generate revenue and increase consumer interest.

Point of Sale 187

Point of Sale 2006 2023 Advertising 187

7 Shifts

DECEMBER 14, 2022

Using TikTok Influencers. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Using TikTok Influencers. Identify relevant TikTok influencers in your local area. Table of Contents.

Marketing 221

Marketing Social Media Email Marketing Influencer 221