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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. What kind of creative works best in restaurant and food advertising?

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns." "Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns."

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements.

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Dinner, With a Side of Climate Preaching

EATER

This puts restaurateurs in a precarious position of having to communicate choices and challenges without sullying the fun of eating out. Customers who are attracted to sustainable eating “come find us because of our sourcing,” he adds, but “there’s only so many places we can communicate that.” without interruptions.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app.

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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. Personalized marketing and promotions. You can increase revenue.