Modern Restaurant Management

MARCH 24, 2020

In a time of such uncertainty where restaurants are experiencing mandated shutdowns in cities and states across the country and the industry is facing a loss of $225 billion as a result, according to the National Restaurant Association, it is more important than ever for brands to engage and communicate with their customers effectively.

Communication 166

Communication Social Media Customer Experience Online Ordering 166

Modern Restaurant Management

OCTOBER 23, 2020

Start with The Basics of Communication. Often when it comes to customer communication, it is not about what you say but how you say. Body language and facial expressions can communicate what a person is feeling. Once your employees understand what to communicate and how to communicate, it is time to practice!

Communication 155

Communication Training Dietary Restrictions Customer Service 155

Next Restaurants

MAY 12, 2020

Find a good way to communicate the steps you’re taking. So you know you need to keep your cleaning processes thorough and communicate those steps to customers. Make Cleanliness Part of Your Marketing. This type of positive messaging is a powerful way to market your establishment. Ensure Your Staff Follow Through.

Communication 117

Communication Social Media Equipment Website Management 117

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

Marketing 192

Marketing Food Truck Fine Dining Fast Casual 192

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 171

Marketing Email Marketing Online Ordering Specials 171

Modern Restaurant Management

FEBRUARY 2, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks crisis communications with Dave Poston and Megan Paquin, CEO and VP of Poston Communications, respectively. “Crisis communication is now way beyond the regular problems restaurants faced.

Communication 78

Communication Serving Management Management 78

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Giving the customer a direct line of communication is crucial as users prefer simpler and more convenient ways of communication. Use a loyalty program to keep customers engaged.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media. The Way Forward.

Marketing 224

Marketing Social Media SEO Website Management 224

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 3, 2021

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. A Few Caveats.

Advertising 187

Advertising Marketing Coupons Customer Service 187

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

NOVEMBER 21, 2019

There is no greater investment in improving engagement and reducing turnover than employee communication. Secondly, fast food companies can use communication to reduce turnover by thinking about onboarding as an ongoing process. Employees should receive communication and check-ins from the company on a consistent, ongoing basis.

Communication 118

Communication Food Certification Training 118

Next Restaurants

FEBRUARY 6, 2023

By learning more about food allergies and better communicating with those affected by these issues, restaurateurs can help to create a more inclusive environment for all diners. To those making these efforts, here’s how you should be marketing your restaurant to allergen conscious customers.

Allergens 120

Allergens Marketing Fine Dining Food Safety 120

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

JULY 27, 2020

Due to the pandemic, restaurants everywhere were forced to examine their marketing strategies, to dig deep into their creative depths, and in many cases, move beyond their typical comfort zones. Additionally, they needed a strong communications roadmap to follow as they reopened.

Innovation 229

Innovation Marketing Loyalty Program Social Media 229

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

APRIL 24, 2020

Given the rapidly changing direction and news on COVID-19, there is a need for multi-location businesses to adjust marketing strategies immediately. And as a localized marketing strategy is deployed, empathy must lead and inform all communication during this pandemic. Provide Value.

Marketing 180

Marketing Communication Information Sourcing 180

Hot Schedules

JUNE 17, 2021

5 Ways Using Retail Employee Scheduling Software Turns Communication Breakdowns into Breakthroughs. I n any retail environment, communication breakdowns can lead to frustrated employees, poor service, and increased turnover. Find out how retail scheduling software can help streamline your communications and business operations!

Retail 88

Retail Communication Employee Relations Hotels 88

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing? There is no middleman.

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Be Driven by the Right Data. It starts with zero-party data. Find the Right Channels.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

Bingage

NOVEMBER 11, 2022

Promoting our products and brands in WhatsApp is said to be WhatsApp marketing. There is a huge chance to increase engagements by whatsapp marketing. Key Benefits of WhatsApp Marketing. Better customer engagement: Customer engagement is highly important for any kind of business marketing ans so whatsapp is the best tool.

Marketing 98

Marketing Coupons Point of Sale Advertising 98

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Eighty-three percent of global consumers state that they prefer emails when receiving communications from businesses. Types of Email Marketing.

Email Marketing 219

Email Marketing Marketing Coupons Customer Service 219

Bingage

APRIL 26, 2023

Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business. What are the Benefits of Social media marketing in E-commerce? More traffic to your website Your website is where your marketing and sales happen. I am talking about the Profile page.

Social Media 98

Social Media Marketing Influencer Advertising 98

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. Teaching is one of the themes when it comes to communicating through the pandemic. Still nothing? Be a Teacher.

2021 193

2021 2020 Marketing Social Media 193

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 195

Marketing Social Media Fast Casual Influencer 195

Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

Social Media 227

Social Media Marketing Customer Experience Consumer Goods 227

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Indoor Media

AUGUST 15, 2020

People have become dependent and attached to their phones, making SMS marketing one of the most effective ways of communicating with your auto shop customers. Loyal auto shop customers are priceless, and SMS Marketing gives you a way to reward them and keep them engaged in your business. Why is SMS Marketing Important?

Marketing 147

Marketing Email Marketing Coupons Customer Service 147

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. Cheers to your success with email marketing!

Email Marketing 75

Email Marketing Marketing Website Management Reservations 75

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

7 Shifts

JUNE 16, 2022

These subjects might include feedback on new multi-unit restaurant technology , menu and marketing initiatives, as well as assistance navigating supply chain, economic, or hiring difficulties. Communicate Expectations or an Agenda. 9:30 am: Navigating the brand's upcoming marketing campaign. 12:00 pm: Lunch and open discussion.

Franchise 370

Franchise Franchising Communication Front of House 370