Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Customers do not want to read through a large block of writing.

Communication 203

Communication Email Marketing Customer Service Reservations 203

Modern Restaurant Management

OCTOBER 23, 2020

A great menu or location will bring customers into your restaurant, but stellar customer service is what will keep them coming back. Providing excellent service and a friendly atmosphere will earn you regulars – and those sought after five-star customer reviews. So how do we develop vital customer service?

Communication 179

Communication Training Dietary Restrictions Customer Service 179

Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

Marketing 197

Marketing Food Truck Fine Dining Fast Casual 197

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Restaurant Engine

JULY 22, 2020

The customer experience starts with your online presence before it gets to your dining room. It’s often the “door” your customers first walk through. You want to always be working on improving customer experience for your restaurant online. How to Boost Customer Satisfaction. Ask your employees, too.

Customer Experience 126

Customer Experience Customer Service Online Ordering Social Media 126

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

Modern Restaurant Management

MARCH 24, 2020

In a time of such uncertainty where restaurants are experiencing mandated shutdowns in cities and states across the country and the industry is facing a loss of $225 billion as a result, according to the National Restaurant Association, it is more important than ever for brands to engage and communicate with their customers effectively.

Communication 168

Communication Social Media Customer Experience Online Ordering 168

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Modern Restaurant Management

MAY 8, 2024

Operators must weigh guest acceptance while making strategic decisions about integrating automation at many restaurant touch points, according to Software Advice’s 2024 Automated Customer Experience Survey. Automated technology can help businesses cut costs and give customers the experiences they want.

Front of House 186

Front of House Mobile Ordering Customer Service FOH 186

Modern Restaurant Management

SEPTEMBER 3, 2021

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works.

Advertising 198

Advertising Marketing Coupons Customer Service 198

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

DECEMBER 10, 2020

As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Leveraging CRM.

Marketing 225

Marketing Social Media SEO Website Management 225

Embrace the Suck

MAY 24, 2023

We're curators of memorable experiences for others. Take the initiative, communicate, and show genuine interest in their capabilities. Step 3: Scout for Personality, Not Just Skills During the hiring process, we sometimes over-emphasize experience while undervaluing the importance of personality.

Recruiting 327

Recruiting Coaching Hiring Customer Experience 327

Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 196

Management Management Loyalty Program Social Media 196

Social Hospitality

AUGUST 13, 2020

Unique socio-economic shifts also dictate the course of the market. Customer service is at the core of innovation and good business practices. After all, the future in the hospitality sector quite literally lies in the hands of guests and customers, so it’s imperative that you always perfect your customer service.

Customer Service 436

Customer Service Innovation Hospitality Hotels 436

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Modern Restaurant Management

AUGUST 9, 2023

In the wake of the pandemic, businesses across various sectors rapidly embraced digital experiences to adapt to the changing landscape. Forced to navigate restaurant closures and a surge in food delivery, QSRs swiftly implemented changes to their online ordering, delivery systems, and in-house experiences.

Technology 167

Technology Customer Experience Online Ordering Communication 167

Next Restaurants

FEBRUARY 6, 2023

By learning more about food allergies and better communicating with those affected by these issues, restaurateurs can help to create a more inclusive environment for all diners. To those making these efforts, here’s how you should be marketing your restaurant to allergen conscious customers.

Allergens 117

Allergens Marketing Fine Dining Food Safety 117

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Operations have shifted to a more digital experience. Be Driven by the Right Data.

Marketing 204

Marketing Email Marketing Loyalty Program Point of Sale 204

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

Bingage

MAY 24, 2022

It’s no secret that the customer experience is one of the most important parts of running a restaurant. If you don’t have happy customers, they won’t come back! There is a gap between customers and business. The problem is there are lacking in customer engagement. It’s pretty simple math.

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52

Modern Restaurant Management

OCTOBER 11, 2022

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. These communications were heavy on discounts and had little brand voice or personality.

Social Media 217

Social Media Email Marketing Customer Experience Communication 217

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

APRIL 17, 2024

“At a time when restaurants are continuing to face increased costs of operation, owners must be cognizant of not only the customer experience but also the impacts their changes will have on loyalty patterns. Is there a way for brands to better market dynamic/surge pricing so it might be more palatable to diners?

Pricing 198

Pricing Loyalty Program Customer Experience Consumer Goods 198

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Next Restaurants

MAY 14, 2024

This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. Ensures you deliver relevant content to specific groups of followers, and avoid overwhelming customers with content they are not interested in. social networks in a month.

Social Media 78

Social Media Website Management Customer Service Online Ordering 78

Modern Restaurant Management

OCTOBER 21, 2019

There’s no question that the restaurant delivery and reservations experience has become increasingly digitized in recent years, and there’s no sign of this trend slowing down in the future. Despite the number of customer calls that come in, 62 percent of them go unanswered.

Customer Experience 119

Customer Experience Online Ordering Customer Service Reservations 119

Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

Social Media 229

Social Media Marketing Customer Experience Consumer Goods 229

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

FEBRUARY 2, 2024

The restaurant industry is transforming significantly, driven by changing consumer preferences, technological advancements, and a competitive market landscape. Restaurants are no longer just about the food – they are about the complete dining experience, which includes ambiance, service speed, and personalized interaction.

Operations 189

Operations Front of House Customer Service Customer Experience 189

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Next Restaurants

OCTOBER 9, 2019

Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. As a restaurant owner, customer satisfaction should be your number one priority.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61