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MRM EXCLUSIVE: QR Codes – How to Use Them Responsibly in Hospitality

Modern Restaurant Management

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. Communicate What Data Is Being Collected.

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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

No-touch digital menus enable guests to view menus on their personal mobile device instantly, for free and without downloads or ads by scanning a QR code. Restaurants must boost awareness of their brand and its new health and safety standards in their local communities.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads. Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. Its all there for the taking.

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Seven Ways HR Leadership Can Reduce Risk for Restaurants During Turbulent Times

Modern Restaurant Management

No clear roadmap exists for how restaurant managers and HR professionals should address the issue and communicate with their teams. Download, print and hang these agencies’ multilingual posters and fliers to help increase awareness around symptom identification and the importance of good hygiene.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

Custom-branded website design will communicate to visitors exactly what they can expect when they visit your restaurant. Use similar language on your website that you use in any advertisements. So, your online menu acts as an advertisement or preview of what they can expect. That’s staggering. Your Signage.

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How QSRs Can Leverage Mobile to Win Back Customers

Modern Restaurant Management

Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. apps owned and operated by the QSR brands themselves) provide benefits around data collection and direct communications.

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The Pandemic Made Delivery a Necessity for Restaurants. What’s Next? 

Modern Restaurant Management

A restaurant’s website has become its main line of communication and biggest opportunity to make a good impression. This added layer of communication and restaurant exposure offers transparency and real-time feedback, helping to address issues and increase the likelihood of positive guest experiences (and positive reviews).

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