Modern Restaurant Management

NOVEMBER 24, 2020

If competitors are easier to find and communicate with, your business could lose customers quickly. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

OCTOBER 9, 2020

Communicate, Communicate, Communicate. You should be communicating these safety measures and any updates or changes you’ve made to your services to your customers. Also, as counterintuitive as it may sound, now is the best time to advertise. Don’t Stop Marketing. Be a Leading Brand Right Now.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Modern Restaurant Management

DECEMBER 8, 2020

And, there are many different channels through which you can communicate with your audience. Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity.

Social Media 520

Social Media Advertising Customer Service Article 520

Modern Restaurant Management

DECEMBER 30, 2020

While there is no single answer as to how best to do so, if we look back at the pandemic’s impact thus far, it’s clear that the ability to effectively pivot offerings and communicate with your customers is critical to a restaurant’s survival. Be Transparent About Safety. Think Beyond Your Four Walls.

2021 563

2021 Marketing Food Safety Back of House 563

Modern Restaurant Management

JUNE 15, 2021

But one of the biggest digital investments restaurants can make is in advertising. Don’t Confuse Customer Communications with Customer Loyalty. Loyalty is prized, but it’s not the same as effective communication. Absent this effective communication, and the quality of your product, there is no loyalty.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

APRIL 9, 2020

No clear roadmap exists for how restaurant managers and HR professionals should address the issue and communicate with their teams. Communicate and Collaborate Beyond the HR Department. As the public service advertising says, “Even though the tables are empty, the kitchens are full.”

Leadership 558

Leadership Kitchen Safety Employee Relations Tip Distribution 558

Modern Restaurant Management

MARCH 30, 2022

83 percent of marketing departments automate social media posting, 75 percent automate email marketing, 58 percent automate social media advertising, and 36 percent automate social media engagement. Improved communication. If visibility is increased, then communication for employees can be more accurate.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Modern Restaurant Management

FEBRUARY 10, 2020

Custom-branded website design will communicate to visitors exactly what they can expect when they visit your restaurant. Use similar language on your website that you use in any advertisements. So, your online menu acts as an advertisement or preview of what they can expect. That’s staggering. Your Signage.

2020 555

2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

SEPTEMBER 15, 2020

Restaurants must boost awareness of their brand and its new health and safety standards in their local communities. Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. Communicate What Data Is Being Collected.

Hospitality 450

Hospitality Download Website Management Customer Service 450

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. Restaurants need to communicate the change in safety measures and share the experience. Annabel Maw, Director of Communications, JotForm. Be sure to keep communication open with your patrons through your website and all social media channels.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant brands and independents have leaned heavily on email and social media to communicate with their best customers and guests during the pandemic. Digital advertising will become high priority. Independent restaurants and chains alike will finally make the management of local marketing channels a priority.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

AUGUST 8, 2022

However, as a restaurant operator provides free WiFi service to customers they can go beyond “marketing” and leverages technology to not only capture valuable customer information but as the critical first step for powerful messaging, communication and relationship-building. Reward Loyal Customers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

Modern Restaurant Management

OCTOBER 11, 2021

Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. You could adjust your menu to fit their budgets and include younger adults in your advertising. Cater your communications materials to the audience you think would be most receptive.

Marketing 492

Marketing Food Truck Fine Dining Fast Casual 492

EATER

FEBRUARY 27, 2025

Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app.

Mobile Ordering 212

Mobile Ordering Loyalty Program Food Food Order 212

Modern Restaurant Management

NOVEMBER 29, 2023

Become a Resource Chances are, your clientele is consuming news of some sort – thus pursuing earned media opportunities can be as effective in reaching your customer base as paying for an advertising placement. Through media relations, PR can cultivate relationships with media members for your restaurant.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Email gives you an opportunity to communicate directly with a customer, build a relationship and offer value in exchange for data. The privacy landscape underwent numerous changes in 2020 and will continue to evolve into 2021. Truly Personalize.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

JANUARY 28, 2022

You can’t communicate your brand to your customers if you don’t know what your brand represents. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. What makes you stand out from the competition?

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

FEBRUARY 12, 2024

Newsletter Database Another valuable asset to maintain is a database of customer contacts that have opted to receive communications from the restaurant. If the website uses a third party service to process online gift card purchases, be sure to update the bank account information so future deposits are made into the correct bank account.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

MAY 28, 2020

Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. apps owned and operated by the QSR brands themselves) provide benefits around data collection and direct communications.

Mobile Ordering 452

Mobile Ordering Point of Sale Download Back of House 452

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home. Social Media.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. I want to highlight trends in restaurant promotion for 2024.

2024 520

2024 Social Media Customer Experience Events 520

The Rail

APRIL 10, 2025

From the aforementioned QR codes to artificial intelligence (AI) powered inventory systems, digital tools transform how restaurants manage, monitor, and communicate their supply chain practices. Regulators are tightening enforcement around false advertising and sustainability claims. A more effective approach is transparency.

Food Supply 130

Food Supply Social Media Sustainability Sourcing 130

Modern Restaurant Management

AUGUST 7, 2024

"You want to advertise where your customers are already looking. Build an email list to communicate directly with customers, offering exclusive deals and updates at a low cost. This is why having a strong organic presence on these channels is an easy way for you to attract new business. "Consistency is key.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

APRIL 9, 2021

The easy calculation on monetary cost can be online and physical advertisements, applicant tracking systems, and the cost of any other tools. This is challenging to calculate because it’s a combination of monetary cost as well as time spent by managers on hiring.

Hiring 474

Hiring Management Management Retail 474

The Rail

OCTOBER 30, 2024

Internet connectivity is the backbone of effective delivery software, enabling seamless communication between restaurants, drivers, and customers. A cohesive team can foster better communication, promptly addressing any customer inquiries or concerns.

Delivery 130

Delivery Food Customer Service License 130

Modern Restaurant Management

AUGUST 11, 2021

It feels like a great accomplishment to create a space that is respectful to the community, while also delivering on the vision and practical considerations of the client. The only way to truly do that is to make sure you are meeting with and listening to the community voices. It’s a balance making sure everyone is satisfied.

Front of House 493

Front of House Design Restaurant Law Back of House 493

Modern Restaurant Management

AUGUST 6, 2020

Customer Communication. Professionally photographed food pictures and a call to action to support local restaurants are two effective ways to create engaging content, and this is a great way to advertise new items and takeout and delivery options.

Front of House 531

Front of House Inventory Food Safety Social Media 531

Modern Restaurant Management

NOVEMBER 26, 2019

While the lack of workers will affect every size of operator, smaller restaurant operators will most likely struggle with seasonal hiring even more due to lack of brand recognition, limited advertising options, and monetary restraints not allowing for competitive offers. Retain Current Staff.

Hiring 472

Hiring Recruiting Restaurant Law Customer Experience 472

Culinary Cues

JANUARY 3, 2023

In fact, when done from the heart – hospitality is your greatest advertising tool because your happy guests will pass along the word. When we care about people, when their experience is important to us, when we communicate the very best of what hospitality means then the whole feel of the business falls in line.

Hospitality 466

Hospitality Customer Experience Customer Service Small Business 466

ChowNow

MARCH 7, 2025

Third-Party Data : This comes from external sources, like delivery platforms or advertising networks. Relying too heavily on third-party platforms means you dont have a direct line of communication with your customers. While useful for audience targeting, its less reliable than first-party data because you dont own or control it.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

JULY 1, 2020

in March, local businesses that could remain open had to quickly adopt new ways of serving customers, like more convenient communications, curbside pickups, local delivery and contactless payments. Consumers have become accustomed to the new forms of communications and services, and there’s no going back.” Instagram Impact.

2020 450

2020 Travel Food Safety Consumer Goods 450

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

For instance, the colors used to advertise food service brands and their products often call on the psychology of color to enhance the message. This allows you to communicate your brand values more effectively. The Impact of Color Knowing the ins and outs of psychology in marketing can hugely affect how you strategize photography.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Next Restaurants

MAY 12, 2020

Find a good way to communicate the steps you’re taking. So you know you need to keep your cleaning processes thorough and communicate those steps to customers. Examples of restaurants using this messaging include Burger King’s focus on promoting contactless delivery, as well as Denny’s and IHOP advertising $0 delivery fees.

Communication 121

Communication Social Media Equipment Website Management 121

Modern Restaurant Management

MAY 18, 2021

A restaurant’s website has become its main line of communication and biggest opportunity to make a good impression. This added layer of communication and restaurant exposure offers transparency and real-time feedback, helping to address issues and increase the likelihood of positive guest experiences (and positive reviews).

Delivery 422

Delivery Kitchen Safety Social Media Online Ordering 422