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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. The same applies to websites on other platforms like WordPress or Drupal.

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The Importance of Communicating Cleanliness After COVID-19

Next Restaurants

Find a good way to communicate the steps you’re taking. You might consider having an announcement of your cleaning steps on your website and ordering app. You can also include the announcement on your website and app. So you know you need to keep your cleaning processes thorough and communicate those steps to customers.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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7+ Awesome Restaurant Super Bowl Specials and Promotions for 2023

7 Shifts

It's hard enough to manage a higher workload without delivery. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials. Be prepared for a surge in business.

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MRM EXCLUSIVE: QR Codes – How to Use Them Responsibly in Hospitality

Modern Restaurant Management

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. Communicate What Data Is Being Collected.

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Creating a restaurant website: Why it matters and how to nail it

Open for Business

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?