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For fast casual chains, competition includes usual suspects like casual dining and QSRs as well as c-stores and grocery chains who are ramping up foodservice offerings to capitalize on the trading down trend. Sitting in a pricing sweet spot, FCRs have an opportunity to win share from both QSRs and casual restaurants.
Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. For Amazon, advertising has become a $50 billion annual business.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.
But it wasn’t quite so bad for fast-casual concepts , which outpaced other categories with 9% growth in 2024, according to Technomic. Fast-casual chicken chains, including Dave’s Hot Chicken, saw double-digit sales growth, while fast-casual pizza continued to falter. Segment leader Chipotle Mexican Grill rose to No.
A Technomic Ignite Consumer report found a significant increase in average checks at both quick service and fast casual establishments. There was a nearly 8% increase in average check at quick service and a whopping 15% increase at fast casual establishments when kiosks were used for orders rather than employees.
A rendering of Perkins Griddle & Go fast-casual concept. Simultaneously, the company also created a fast-casual version of Perkins called Griddle & Go, another nod to younger, on-the-go customers. News food drink Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
News technology delivery finance Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Premium Emerging Brands Pepper Lunch carves a niche in the Panda Express-dominated world of Asian fast casual The Japan-born franchise brand has 540 units globally, but only nine in the U.S.
Private-equity firm Savory Fund made a major investment in casual-dining chain Hawkers Asian Street Food. Starbucks’ latest gambit to improve operations? Giving store managers ownership over testing early-stage ideas and sharing the results systemwide. Members help make our journalism possible.
For casual dining habits at restaurants like Olive Garden: 56 percent said they ate at casual restaurants frequently or occasionally. 29 percent said they rarely ate at casual restaurants. More likely to occasionally eat at casual restaurants. When we asked about fast food: 29 percent said they eat fast food frequently.
Digital advertising will become high priority. Whereas TV was a big part of the advertising mix for national chains and larger regional chains, the shift to off-premise will force restaurant brands to much more heavily lean into digital advertising channels than ever before. Drive-thrus are king, and dining rooms are shrinking.
At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output. Take fast casual and drive-thru for example. For fast casual and QSRs, is your menu up to date? Technology is one way to make this happen.
The eight-unit fast-casual concept Off The Hook Restaurants is beefing up its executive team as it plans growth in Louisiana. She also led a turnaround at Jamba as vice president of operations, and spent 14 years with Starbucks, rising to director of business operations. Blaze is now based in Atlanta. Have consumers moved on?
After fast-casual chain &Pizza heard from customers that its prices were too high , it lowered them late last month and simplified its menu structure to highlight affordable options. Wendy’s launched a 100 Days of Savings summerlong promotion, serving up a variety of deals through its app. It’s a unique spin on Southern comfort.
Use similar language on your website that you use in any advertisements. So, your online menu acts as an advertisement or preview of what they can expect. Is your brand quirky and casual? Place your logo prominently so it’s easy to see. Your Signage. And, don’t forget your online menus. Atmosphere.
17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Then last week, DoorDash revealed that it had acquired Symbiosys, an ad tech startup that will allow restaurants to advertise themselves on places like Google, TikTok, Instagram and Snapchat. Is that a good thing for restaurants?
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Our team also provides on-site support during the grand opening and afterwards during the first few weeks of operation.
When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds.
News independents chefs Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
On Thursday, the casual-dining chain promoted Lyle Tick, its president and chief concept officer, to the top job. News casual_dining Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. By Joe Guszkowski on Jun. Sign up here. Get today’s need-to-know restaurant industry intelligence.
Remain Price-conscious : Price matters in fast-food and fast-casual restaurants, ranking second among the factors customers consider. Use targeted advertising and promotions to capture the attention of less price-sensitive delivery users. Restaurants in the category should consider value pricing strategies for their beverage menu.
You could adjust your menu to fit their budgets and include younger adults in your advertising. Whether you’re a fast casual, family style, fine dining, or fast food restaurant, you’re going to appeal to a distinct, identifiable customer base. Before you know it, you could accumulate a loyal audience of returning customers.
Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Ready to try Facebook advertising for your restaurant? The slightly younger crowd.
Piya has no confirmed locations, but it will have a private omakase dining room and a fast-casual area where NFT holders can access exclusive events. Since this demographic has grown up with digital currencies, they are more likely to appreciate such information on storefronts or online advertisements than other demographics might be.
The National Restaurant Association’s State of the Industry Report found 46 percent of family-dining and fine-dining restaurants added delivery options between March and December 2020, along with 44 percent of casual-dining and fast-casual restaurants. So what’s next? Will these habits stick?
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your mission statement is the ‘why’ of your restaurant.
Until now, the latter category has been how a restaurant advertises that it is a place worthy of occasion, a different experience than going to a diner or a Chili’s. While Commander’s Palace doesn’t specify long sleeves under its requirement of “collared shirts,” a golf shirt and chinos feels closer to casual than business attire.
“Immediately after the event the team meets to gather feedback and create a recap,” Kurt Pahlitzsch, Vice President of Casual Dining at Doherty Enterprises, franchisee of Chevys, told Modern Restaurant Management (MRM) magazine.
In RMS’ Q4 consumer survey , respondents reported dining out less across all categories – with fast casual and full service being hit the hardest. Thirty percent of respondents dined at QSRs less – but 42 percent reported going less to fast casual, and 46 percent reported going less to full-service restaurants (see chart).
In the short term, it’s QSR that will experience labor improvement, then fast-casual. Restaurants will become increasingly casual. Today, casual restaurants like Applebee’s or Chili’s are struggling because younger consumers want fast casual dining such as Panera Bread. Suzannah Gerber of Haven Foods.
Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin. By June, the median company in quick service and in fast casual had increased their number of hourly employees per location compared to their pre-pandemic staffing levels. How Is Casual Dining Doing?
A casual brunch spot in a college town will attract a different crowd than a high-end steakhouse in a business district. Your color scheme should complement your concept for example, bold reds and yellows for a lively fast-casual spot, soft pastels for a relaxed caf, or sleek black and gold for an upscale dining experience.
Why Referral Programs Matter for Restaurants Referral programs thrive on word-of-mouth marketing, one of the most trustworthy forms of advertising. Additionally, referral programs are cost-effective, as they leverage existing relationships rather than requiring large investments in external advertising.
Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience. Here is where you'll want to give investors an overview of your business.
Fast-casual: 28.9%. Casual: 33.2%. Upscale casual: 30.4%. In the restaurant industry, it can be applied to social media ads, local print advertising, coupons or deals, and more. What Percentage Should Labor Cost Be In A Restaurant? Pizza: 31.3%. Recommended Download: Free Restaurant Labor Cost Calculator Template.
On the road that leads to Santa Teresa (one of the most visited destinations in the country), dozens of food stands blanket the sidewalks with plastic tables, chairs, and signs advertising “caldosas here.” But the signs advertising giant caldosas make many stops at La Macarena. Juan Miguel Pacheco outside Fory Fay.
Advertised as a place for “uninterrupted private meetings between decision-makers and solution providers,” BITAC allows for several in-depth conversations between attendees and suppliers of equipment , furnishings, and technology needed to scale and sustain a restaurant business. Digital Transformation in Fast Casual and QSR Summit.
Adertising analytics platform Pathmatics releaed paid Instagram advertising data for posts and stories. Pathmatics analyzed thousands of Instagram advertisers’ data – highlighting ad spend, impressions, creatives, and geographic heat maps detailing high-spend cities and states from April 15, 2020. Instagram Impact.
We've explored new modes of advertising, consistent social media posting, we're signing up for Rotary fundraisers and participating more in the life of the community, which is a win-win. We are implementing new ways of reaching people instead of waiting for people to come to us. Ingenuity is the mother of invention.
parent company of fast-casual restaurant chain The Habit Burger Grill, for approximately $375 million in a cash transaction. “As a fast-casual concept with strong unit economics, The Habit Burger Grill is a fantastic addition to the Yum! Beefing Up with Habit Acquisition. Brands, Inc. Gibbs, chief executive officer of Yum!
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