7 Shifts

MAY 23, 2024

While it might seem tempting to overspend on your marketing and advertising efforts, the cash you'd use to pay to run your ads could only lead to waste, especially if you don't know much about running an ad campaign effectively. For instance, you might be running your ads on Facebook incorrectly by targeting the wrong audience.

Point of Sale 195

Point of Sale Seasonal Menu Food Supply Cash Management 195

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Mobile ads also allow you to create an exceptional experience for the customer by providing directions to your location, allowing them to make immediate reservations, and featuring relevant reviews.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

FEBRUARY 15, 2022

So he created a universal training manual, his book— The Surprise Restaurant Manager. Carl Orsbourn and Meredith Sandland wrote the book on the future of restaurants. As part of his research for the book, co-author Carl Orsbourn took the driver's seat—of a DoorDash vehicle. Listen to Rachael Nemeth's episode here. Gift cards.“Gift

Social Media 448

Social Media Hiring Website Management Hospitality 448

7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience.

Point of Sale 397

Point of Sale Back of House Document Download 397

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Even venues that previously didn’t have a reservation system in place were forced to implement one rather quickly.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

JULY 15, 2021

They kept growing, and in the following year, they integrated the restaurant reservation app OpenTable into their platform, allowing users to book tables directly from a restaurant’s page. In addition, 503,000 different businesses are paying for advertisements on the platform. Research billboard advertising in your area.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

7 Shifts

NOVEMBER 9, 2022

Get holiday reservations? For example, if you are sending a newsletter with the goal of getting more restaurants bookings, you can do the following: Share a discount, event, or special menu in your newsletter message. In this case, “Reserve your table” or “Grab your menu” could work. Event reservations.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Tableo

JULY 11, 2023

Create enticing marketing collateral Create eye-catching tabletop displays, posters and banners to advertise your happy hour deals and draw guests in. Remember to plan an appealing menu, market the event, track performance and consider using a restaurant reservation management system to take bookings. New to Tableo?

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

EATER

OCTOBER 6, 2023

That day, its chalkboard menu advertised something called Lea’s Amazing Soup, which turned out to be sweet-and-sour cabbage. The recipes are scaled down, but otherwise the Pasta Yiayia in the book is the same Pasta Yiayia at the restaurant. It’s not just a book to cook out of; it’s a book to read and explore.”

Seasonal Menu 112

Seasonal Menu 2023 Book Small Business 112

The Rail

MARCH 21, 2023

It could also be used to send potential guests to your reservation system. Booking Confirmation Emails QR codes on booking confirmation emails can effectively promote additional services or encourage customers to leave a review. This can help to drive traffic to your restaurant and increase customer engagement.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. Keeping your walk-in guests happy is a must, whether or not you accept reservations. Some complimentary tea and coffee never hurt, either. 

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

The Restaurant Times

SEPTEMBER 22, 2021

To raise restaurant awareness, widen your consumer reach, generate traffic to your website, and establish long-term customer relationships, pay for advertising on social networking websites. Carefree Reservations . Online bookings are a must-have for any restaurant website, as foodies increasingly rely on the internet for information.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 153

Sports Point of Sale Entertainment Customer Experience 153

Restaurant Clicks

FEBRUARY 5, 2020

Advertising on Facebook can help reach a huge, targeted audience with the right practices. . OpenTable is a great review site as well as an online reservation system for restaurants. This is one of the biggest websites for booking tables, so it’s important that your reviews are positive. Foursquare. The Infatuation.

2020 69

2020 Website Management Online Ordering Customer Service 69

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Technology streamlines operations and makes everything that much easier, whether it’s using point of sale (POS) systems or a reservations platform. Are certain dishes getting rave reviews?

License 78

License Email Marketing Seasonal Menu Front of House 78

EATER

MAY 26, 2021

Tea rooms declared themselves with roadside signs, advertised in early guidebooks, and occasionally employed eye-catching mimetic designs like a giant steam-spouting rooftop coffee pot. A postcard in 1947 shows the tea room had nixed the gas pumps (or at least stopped advertising them). weirsbeach.com. It doesn’t serve tea.

Back of House 127

Back of House Advertising Travel Small Business 127

The Restaurant Times

DECEMBER 17, 2021

You need to focus on advertising your coffee specials on social media channels so that customers know they can expect the best taste and service from your coffee shop. So, build a great hype around product advertisements. In addition, social media gives you the opportunity to pique your customers’ interest before they enter your store.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Profiles also have the potential to help your SEO ranking, as well as providing additional links to online reservations or ordering. This “user-generated content”, shared freely on social media, is a valuable kind of free advertising.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Apicbase

AUGUST 5, 2022

Some operators would book these discounts as a cost of sales. When people navigate to your website they probably intend to order or make a reservation. Make the sales channels and reservation option immediately available when a visitor lands on your website. Consider using reservation platforms. There is no golden rule.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Restaurant Clicks

DECEMBER 2, 2021

Make a Reservation. But in my book, the best celebrities are the ones that make a lasting impression in a given area and make my taste buds sing. Make a Reservation. Make a Reservation. Make a Reservation. Pair your stone crab with some key lime pie and a glass of wine for the full Joe’s experience. . Oyster Bar.

Back of House 110

Back of House Website Management Reservations Fine Dining 110

EATER

SEPTEMBER 29, 2023

In the 1970s, the menus cross-pollinated; a Canadian menu from the time advertised grilled mahimahi as a “superb Hawaiian fish, treasured by gourmets the world over.” Shelves of antique books accent various corner booth seatings.” Growing up, you could just walk in without a reservation.

Back of House 121

Back of House Fine Dining 2011 Dine-in 121

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Their business grows by word of mouth—one of the best marketing tools in the book. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. If you’re looking for ways to incorporate USG into all your marketing and advertising efforts , start by encouraging everyone who frequents your business to share their experience on the app of your choice (e.g.,

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Tableo

JULY 11, 2023

Social media platforms have developed into effective instruments for restaurant advertising. In this article we will provide you with advice and pointers to assist you dominate your Facebook restaurant advertising efforts. These tactics can help you generate buzz, draw clients, and boost reservations. more online bookings.

Advertising 53

Advertising Social Media Reservations Events 53

The Restaurant Times

MAY 10, 2021

You can create advertisements and pay to have them featured on various social media sites such as Facebook and Instagram. If you are lucky, you may be able to book some big-name musicians to perform at your restaurant. This is a great approach as social media sites are incredibly popular with people of all ages.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Modern Restaurant Management

MARCH 30, 2020

OpenTable will expand its reservation technology to allow grocery stores, permitted major retailers, restaurants, pop-up shops and to go concepts to display available shopping times that customers can book in advance or join a waitlist at the door. billion credit facility which was put to cash on the company’s balance sheet.

Food Safety 100

Food Safety Food Order Technology Social Media 100

Indoor Media

NOVEMBER 5, 2017

You have a book of reservations, and it’s standing room only. It’s 8:00 pm on a Friday night, and your restaurant is packed from the bar to your booths. You make your rounds in the dining room; interact with everyone from families to young couples; and find them eating and drinking, laughing, and smiling.

Coupons 88

Coupons Seating Book Reservations 88

Touch Bistro

MAY 26, 2021

A restaurant reservations system that helps you fill tables in advance. A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Restaurant Clicks

APRIL 28, 2021

Studio Movie Grill provides luxury seats that can be pre-reserved. You can’t pre-book for movies here as it runs on a first-come/first-served basis. Advertised as a pizza and movie theatre, Central Cinema has themed happy hours 5 nights a week. Sit back, relax, and get ready for an experience you’ll never forget. Central Cinema.

Serving 78

Serving Food Seating Dine-in 78

Bevspot

JULY 23, 2015

The tools have expanded in recent years, now allowing the ability to book a reservation or even order delivery. Restaurants have, historically, turned to a tell-your-friends approach, usually combined with traditional advertising methods and professional restaurant critiques (often times pre-planned and well prepped for).

Fine Dining 52

Fine Dining Food Truck License Online Ordering 52

Next Restaurants

MAY 26, 2020

Additionally, keep customers from congregating in waiting areas by adopting a reservations-only business model. Make caution part of your branding and incorporate the language on your website and your booking flow. At this point, you don’t have the facility to rely on cash reserves to splurge on marketing.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Touch Bistro

JULY 26, 2021

As a restaurateur, how you prepare for Labor Day can be the difference between booking up solid through the first weekend of September, and barely making enough to pay your staff. Employ all of the advertising and marketing tactics you have at your disposal. Of course, we want the former for you.

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99