Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need some inspiration?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Manager Log Books. US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business.

Point of Sale 397

Point of Sale Back of House Document Download 397

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Even venues that previously didn’t have a reservation system in place were forced to implement one rather quickly.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Remember, word of mouth isn’t just person-to-person conversations.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Restaurant Times

DECEMBER 17, 2021

Social media marketing software is a smart tool to enhance customer loyalty and engage with your regular clients while giving them information about timings, new flavours or combos, exciting discounts, and community events. So, build a great hype around product advertisements. Showcase Customer Loyalty Programs.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Their business grows by word of mouth—one of the best marketing tools in the book. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It could also be used to send potential guests to your reservation system.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Apicbase

AUGUST 5, 2022

Some operators would book these discounts as a cost of sales. When people navigate to your website they probably intend to order or make a reservation. Make the sales channels and reservation option immediately available when a visitor lands on your website. Consider using reservation platforms. There is no golden rule.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Restaurant Times

SEPTEMBER 22, 2021

Be consistent with your social media management and tell the customers about special promotions or events, loyalty programs, gift cards, and other restaurant news. . Having a strong online presence simply means being available for your customers 24×7 without having to pay for expensive media advertising billboards. .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 153

Sports Point of Sale Entertainment Customer Experience 153

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Whether it’s a detailed orientation program or ongoing training sessions, make sure your staff knows what to do and how to do it in a way that aligns with your brand and core values.

License 78

License Email Marketing Seasonal Menu Front of House 78

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. A strong hospitality marketing program can even be helpful for businesses that deal with private customers and clients. What Is Hospitality Marketing? Why Is Hospitality Marketing Important? Facebook, Instagram, Snapchat, etc.).

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Profiles also have the potential to help your SEO ranking, as well as providing additional links to online reservations or ordering. This “user-generated content”, shared freely on social media, is a valuable kind of free advertising.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Restaurant365

NOVEMBER 19, 2019

Today’s customers also expect to do everything on mobile that they can do on a regular computer, including ordering pickup or delivery, seeing wait times, making reservations, and easily viewing different menus. These investments can be expensive, but they can pay off for a restaurant’s success.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Touch Bistro

MAY 26, 2021

A restaurant reservations system that helps you fill tables in advance. A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 352

Operations Management Management Mobile Ordering 352

Indoor Media

FEBRUARY 15, 2021

The research report emphasized that “Successful restaurants use extensive and continued training programs customized to the modern learner to improve information retention.” Interestingly enough, one of the biggest concerns for guests was “Loyalty Programs.”

Loyalty Program 148

Loyalty Program Email Marketing Advertising Back of House 148

Touch Bistro

JULY 15, 2021

and adding a reservation or online ordering widget. Though every company is a bit different, most offer easy advertising options for your restaurant. Use Restaurant Reservation Apps. Reservation apps let diners search for restaurants in their area and make bookings all in one place. Wix, Squarespace, etc.),

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Social Hospitality

OCTOBER 21, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. Limit (and promote) weekend reservations.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Modern Restaurant Management

FEBRUARY 10, 2023

Discover 12 things your website must include to boost reservations and revenue. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking. Yes, you do.

Social Media 197

Social Media Mobile Ordering Email Marketing Online Ordering 197

Social Hospitality

SEPTEMBER 3, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. Limit (and promote) weekend reservations.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Modern Restaurant Management

SEPTEMBER 30, 2020

A final piece of advice for restaurants is to invest in a user-friendly reservation system. Whether partnering with a third party or launching your own, it's important to make it as easy as possible for customers to book a table at your restaurant. Small Business Recovery. Connecting with consumers’ Covid-19 fatigue.

2020 190

2020 Mobile Ordering Guest Recovery Customer Service 190

Gourmet Marketing

SEPTEMBER 23, 2021

Establish a loyalty program to offer your customers rewards. A loyalty program is a fantastic way to get your customers to come back again and again. There are a number of ways to approach a loyalty program and how it works will ultimately depend on your personal preferences. In-restaurant ideas.

Marketing 61

Marketing 2021 Social Media Website Management 61

Modern Restaurant Management

AUGUST 19, 2020

The ability to mine customer data and distill insights that drive loyalty, and perhaps more importantly trust, will become necessary as we emerge from the pandemic. There are a number of technologies that can be deployed to address both areas and can be integrated into existing loyalty programs.

Kitchen Safety 227

Kitchen Safety Food Safety Loyalty Program Technology 227