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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve But the platform is where the real winners shook out.

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2022: A Year of Transition for Restaurants

Modern Restaurant Management

More than half of restaurant operators said it would be a year or more before businesses conditions return to normal with food, labor, and occupancy costs are expected to remain elevated, and continue to impact restaurant profit margins in 2022, according to the National Restaurant Association's 2022 State of the Restaurant Industry report.

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Hungry for Growth: The Restaurant Industry in 2022

Modern Restaurant Management

Some have even developed lucrative new business models that they will continue to apply and scale in 2022. Several other pandemic-related trends will continue into 2022 and beyond, and new trends will also emerge. Consumers are showing similar signs of permanent behavioral change. Staffing Shortages Continue.

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The Tech Revolution Reshaping the Restaurant Experience

Modern Restaurant Management

In a world reshaped by the pandemic, evolving labor markets, and shifts in consumer behaviors, restaurant owners are increasingly turning to technological innovations. There's also a growing momentum towards zero-waste operations that are both environment-friendly and economically sensible.

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What Trends Are You Seeing and What Can We Expect to See More of in 2022?

Modern Restaurant Management

Additionally, as a result of the ongoing labor shortage, we anticipate more automated chatbots to support on-site team members and help streamline their work as well as operators looking for locations with smaller dine-in square footage in favor of adding more drive-thru lanes.

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BofA Report: New Appreciation for Restaurants

Modern Restaurant Management

There is a widespread new appreciation for restaurants, an encouraging sign for the future, according to The Bank of America 2022 State of the Restaurant Industry report. In other encouraging news, franchise operators believe that, although most restaurants are not fully staffed, the labor situation has stabilized.

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MRM EXCLUSIVE: Consumer Data Analytics Reveal Dining Patterns to Attract Customers 

Modern Restaurant Management

In 2022, there were about 631,000 restaurants in the United States. When we asked about fast food: 29 percent said they eat fast food frequently. 46 percent said they occasionally dine at a fast-food restaurant. Only five percent said they never eat fast food. 29 percent said they rarely ate at casual restaurants.