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How Loyalty Programs Give Customers the Biggest Bang for Their Buck

Modern Restaurant Management

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

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Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

In the restaurant and hospitality industries, that meant the prioritization of touchless programs and dynamic digital collateral – menus, hours and other important information that could be updated easily and often to respond to changing conditions. million – a 433 percent increase since 2021.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust. California.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. This method is used by several large food chains, like Starbucks, Panera Bread, and TGI Fridays, which have attracted millions of customers due to their loyalty programs. Special Offers and Promotions.

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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

This is a great marketing opportunity, since it gives you the chance to connect on a more meaningful level and build loyalty with your diners. Begin a Loyalty Program. Everyone talks about building loyalty in their customers, but starting a loyalty program for diners allows the restaurant to show its loyalty in return.

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Heading in the Right Direction on the Road to Restaurant Recovery

Modern Restaurant Management

As a result, the restaurant saw a 62 percent increase in loyalty member sign ups and received over 7,000 check-ins from existing loyalty members in just two weeks. Restaurateurs can incentivize delivery or takeout by offering special discounts on appetizers or consider reduced service fees. Support Women.