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Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

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Restaurant Loyalty Program Ideas: How to Start

7 Shifts

If you aim to increase customer retention, one of the most important investments is loyalty programs. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. Why get a loyalty program? Why get a loyalty program?

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How Loyalty Programs Give Customers the Biggest Bang for Their Buck

Modern Restaurant Management

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. As we near the end of the pandemic, it will be crucial for restaurants to continue to engage and listen to customers’ shifting needs, so they can continue to adapt appropriately to maintain loyalty and frequency.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. This method is used by several large food chains, like Starbucks, Panera Bread, and TGI Fridays, which have attracted millions of customers due to their loyalty programs. There are several factors to consider.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. In 2021, we will see a dip in customer satisfaction. Here are their responses.

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MRM Research Roundup: Mid-September 2021 Edition

Modern Restaurant Management

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. Sales velocity is now -1 percent vs August 28, 2021. California.

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