Remove 2020 Remove Marketing Remove Mobile Ordering Remove Seating
article thumbnail

It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

article thumbnail

MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 192
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

MRM Franchise Feed: Modular Chicken and 2020 Year-End Results

Modern Restaurant Management

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

Franchise 199
article thumbnail

The State of New York Restaurants in 2020

7 Shifts

Never before has our local market experienced such a massive disruption to the restaurant industry as we are experiencing with the Coronavirus pandemic. Every restaurant has been forced to adapt their operations in order to survive and ultimately grow for the future. to comply with new and changing regulations.

2020 285
article thumbnail

Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Here are their responses. Click here for part one.

2020 193
article thumbnail

Restaurants Pivot to the new ‘Post-COVID’ Consumer Behavior Patterns

Modern Restaurant Management

Expect to see more self-ordering kiosks already present at Taco Bell, Panera and McDonalds. Ghost restaurants that capitalize on online delivery are a $45 billion market, much higher than the $41 billion previously estimated. Mobile food trucks are adopting new technologies, reducing costs, and responding to change.

article thumbnail

Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 229