Remove 2020 Remove Fast Casual Remove Marketing Remove Seating
article thumbnail

It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

One of the key functionalities within many QSR and fast casual mobile apps these days is the ability to order ahead and select curbside pickup. This puts the customer in the driver’s seat and removes the reliance and uncertainties on timeliness of delivery offered by third parties. Upgrading the Off-Premise Experience.

article thumbnail

Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Andy Rosenbloom, VP, Marketing, Buyers Edge Platform.

2020 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MRM Franchise Feed: Modular Chicken and 2020 Year-End Results

Modern Restaurant Management

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

Franchise 201
article thumbnail

Restaurant Insiders on 2020 Lessons Learned, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 173
article thumbnail

MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Quick service and fast casual segments continue outperforming full-service restaurants by a very wide margin.

2020 195
article thumbnail

MRM Research Roundup: Mid-December 2020 Edition

Modern Restaurant Management

The 2020 holiday season may not offer the same gatherings, parties and hoopla of years’ past, but diners are making sure it is still filled with amazing food. And it is relevant to mention that this is not driven by fine dining or even upscale casual. Diners Show Holiday Spirit. Hassle-free holiday meals.

2020 167
article thumbnail

MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

2021 188