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As a nonflier and a travel writer, I spend a lot of time on trains. Train food, Ive come to learn, is its own distinct and expansive category. But we bring our own food on the train because of cost, more than anything. But we bring our own food on the train because of cost, more than anything.
As laws become stricter, technology evolves and socialmedia increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service. Staff should also be properly trained in checking IDs consistently and thoroughly to ensure a restaurant is complying with the law.
Consider the channels you'll use to reach potential customers, such as socialmedia, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check socialmedia to find new dining experiences.
Everywhere a potential customer is in contact with your brand- socialmedia, the website, a phone call, the entrance. Step 3 will be the ongoing training and coaching support to help everyone learn new processes and develop the safe behaviors. Why Is a Different Training Approach Required?
Socialmedia platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content. We encouraged users to share their creative recipes, which we amplified through socialmedia to build excitement and a sense of collaboration.
Rather than ask to see a manager and express their concerns, customers are increasingly turning to socialmedia review sites (which is admittedly easier than complaining in person). In the case of the review I mentioned earlier, as managers it’s up to us to train staff to provide consistently courteous and prompt service.
Here are five ways new hospitality venues can use socialmedia to shout about their arrival on the local High Street. 5 SocialMedia Marketing Tips for New Bars and Restaurants Be Consistent The first thing you need to do as a new bar or restaurant is to ensure you’re posting regularly on socialmedia.
While rewarding at times, it often feels like a never stopping freight train of challenges that only you can overcome. Build SocialMedia Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. This business is mentally draining.
First, overwhelmed by ads and overly polished socialmedia content, customers now see reviews as a reliable and authentic source of truth. Train your staff to ask for reviews in the right way If you’re not actively asking for reviews, you’re missing out.
Designate experienced staff to mentor new hires, handle onboarding, or run training sessions. Ask a team member to post socialmedia updates or answer customer inquiries online. Assign a staff member to oversee tasks like opening or closing duties on daily checklists.
Staff should be trained to avoid breakage during cleaning and serving, and establishments that use bussers versus tray service may opt for more durable glassware. This artistry extends beyond the table to socialmedia, where visually striking glassware plays a starring role, drawing in followers and creating a buzz.
Train Staff How to Upsell Without Being Pushy Upselling doesnt have to be this awkward thing if you just frame it differently in your mind. Train your staff to see it the same way, and when done right, it feels less like a sales tactic and more like great hospitality. Increase Your Restaurants Average Order Volume (AOV) 1.
"After COVID, people are craving social dining experiences where the detail is leveled up." We train the staff through a combination of practical and technical training. inKind’s CEO Johann Moonesinghe noted this trend toward immersive, quality-focused experiences prioritizing ambiance and exceptional food. "After
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and socialmedia influencer. JA: Socialmedia is huge for us.
Train your restaurant staff to mention LTOs to in-house guests, promote them across your socialmedia channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. Highlight glowing reviews in your socialmedia posts or on your website to build trust at first glance.
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of socialmedia. What does the Chipotle situation say about the power of socialmedia to keep brands in check?
So, whether you're chatting with them on socialmedia, helping them out through a live chat, or responding to an email, you should make it feel like a genuine conversation. Socialmedia is perfect for this and can be helpful for responding to customer comments, doing live videos, or sending direct support messages.
Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for socialmedia, email, and your website. Just make sure your staff is hyped and trained upwhen done right, these promos move fast.
These links can be sent via SMS, email, or socialmedia, creating a smooth and convenient experience for both businesses and customers. Even basic technologies, such as payment links, enable merchants to securely request reservation deposits.
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. They are the ones leaving reviews and making socialmedia posts.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Don’t just rely on organic socialmedia.
This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and socialmedia campaigns. Responding to customer feedback on socialmedia, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.
Golden Corral's August 2023 network breach affected 183,000 current and former employees, with hackers accessing everything from Social Security numbers to health insurance details. Social engineering and phishing remain primary attack vectors in the restaurant industry.
Hiring for personality, providing empathy-based training, and empowering staff to go the extra mile all contribute to a strong hospitality culture. A warm welcome at the door, personalized follow-ups via email , and even thoughtful socialmedia interactions can bridge the gap between technology and connection.
Promote your safe practices on socialmedia. Therefore, post your health inspection reports on your website and socialmedia platforms. Commit to ongoing training. All workers must be trained in food safety, not just upon hiring, but throughout their tenure. Audit differently. COVID changed that.
Don’t Be Choosy … Train! We are putting additional training and time into these three, and I have to say they are doing well. The moral of this particular story is that we filled three positions by taking the time to train, and these new employees are really enjoying working for us. Start Thinking Local.
From socialmedia, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information. Use socialmedia to highlight your customers and connect directly with them! Get this same message posted across all of your social platforms as well as your website.
For more local restaurants, targeting communities through socialmedia channels such as Facebook and Instagram can have a huge impact. Establish Training Programs in Detail. Your employee’s training directly impacts the quality of their services, as well as your customer’s experience.
Does every cook prepare each dish exactly the same as the chef trained them to? To ensure guests leave happy, invest in regular staff training and implement quality checks. For more expert tips, check out our article on socialmedia marketing for restaurants. Does front of house greet every customer the same?
Does your dining room layout need a social distance inspired layout? Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Should you consider entering the food truck business?
Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Socialmedia is a lot more exciting, but you have no control over who actually sees your content, and posts can get buried in a crowded feed.
Train staff to handle these calls well and keep people coming back. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. SocialMedia : SocialMedia got more saturated with content when COVID hit.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia. Leverage SocialMedia for a Stronger Brand Presence Socialmedia platforms arent just for showing off your foodtheyre powerful tools for shaping how people see your restaurant.
Then, you may also have more intangible costs of an unhappy customer spreading poor word-of-mouth about your restaurant, negative reviews on socialmedia, and decreased traffic, lower sales, and customer loyalty. Train Differently (and Better) than Ever Before. But what if you thought about training differently?
However, productivity is more easily trained than managed. In a survey by Toast , 46% of restaurateurs listed hiring, training, and retaining staff as their biggest challenge. Solution: Training from hands-on management The results and repercussions of a disconnected restaurant staff are glaringly apparent.
Other restaurants dump all their energy into socialmedia, but forget that they dont actually own that customer relationshipif the algorithm shifts, their socialmedia presence disappears. Next, focus on building a strong socialmedia presence and encouraging online reviews to create social proof.
That’s why socialmedia can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and socialmedia is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on socialmedia.
Train your team. Employees must be Recall Ready, so train them about the process, explain what must occur, and instruct them to work swiftly, properly, and calmly in a recall situation. Reach your customers through socialmedia, email, your website, or other channels, reassuring them about your unwavering commitment to food safety.
As restaurants have been gradually permitted to reopen, they have new regulations to follow, including restricted onsite capacity, strict cleaning and disinfecting protocols, social distancing rules, and mandatory use of personal protective equipment (PPE). Prioritize Training. Communicate with Customers and Employees.
Get the word out on socialmedia, and give your community a new experience with your food. This can also be a great time to reach out to your community, build a better socialmedia presence, reply to each comment and engage locally. Train Staff for New Skills. Take a look at what you have, and what you can provide.
They learn, live, and socialize in this digital world, and they have strong feelings about brands and what they expect from them. They’ll equally rapidly shift and change their preferences based on what they hear, see, and share in socialmedia on established and emerging mobile-based platforms.
We remain more committed than ever to supporting these vital businesses—the backbone of local economies and communities—by providing training and resources to build business resilience, as well as championing and spotlighting our industry across all our platforms.”
To combat revenue challenges, 36 percent of leaders said their top investments would be in enhanced sales and marketing technology, promotions, and loyalty programs, alongside 27 percent who are planning staff investments, including enhanced training, salaries, recruitment, and benefits. Cottage cheese had a socialmedia-fueled renaissance.
” Restaurants must elevate safety and cleanliness protocols, train employees about new processes and policies, track compliance, and implement immediate corrective actions, as needed. Enforce social distancing and require appropriate personal protective equipment (PPE) based on the guidelines for your jurisdiction.
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