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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. But with third-party review sites, your restaurant can get lost in the shuffle.

Marketing 450
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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Imagine pouring your heart and soul into your restaurant, only to watch your tables remain empty night after night. One of the building blocks you must put in place before starting a restaurant is market research. Today, we’re giving you a roadmap on how to do restaurant market research well.

Marketing 370
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How Restaurants Can Manage Food Costs During Disruptions

Modern Restaurant Management

Experts have deemed recovery from the pandemic “complete ,” but a new set of challenges has emerged for restaurants: labor shortages, disrupted supply chains, and extreme weather. Understanding the Impact of Disruptions Running a restaurant has always been a balancing act.

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‘Tis the Season for Pop-Up Dining

Modern Restaurant Management

At this time of year, guests want to get all wrapped up in sharing festive and fun experiences with friends and family, while restaurant operators want to provide joy and goodwill to boost traffic and revenue. which independently operates nine restaurants in Colorado – has been investing holiday pop-ups for years.

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2025 Predictions: Brand Loyalty in a Data-Driven, AI-Optimized World

Modern Restaurant Management

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention.

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Delivery Fraud: Fighting Scams to Protect Your Restaurant

Modern Restaurant Management

What are some common fraud activities you are seeing that affect restaurants? million restaurants in the U.S. Platforms will use promotions to incentivise different stakeholders, including consumers, drivers and restaurants. In 2023, over 1.5 were registered on food delivery platforms like Grubhub, DoorDash, and Uber Eats.

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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns." "Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns."