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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery. Among the other highlights: Restaurants have the opportunity to connect and convert audiences using mobile websites or apps and push notifications.

Marketing 490
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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

Funny-looking, pixelated Rorschach blots were suddenly plastered on seemingly every product and piece of signage a consumer might happen upon, and the public was eager to explore new interactions with their still-novel smartphones. Product information and tutorials. million – a 433 percent increase since 2021. Customer feedback.

Menu 372
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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

2025 is as nuanced a year as brands have ever seen with consumers behaving and setting expectations in opposing ways. Brands that will thrive are those who embrace these contradictions as opportunities. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025 323
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How Fast-Food Apps Took Over The Drive-Thru

EATER

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads. But whats the cost of convenience?

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‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’

Modern Restaurant Management

Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. "The conversation between employees and customers is a rich resource of actionable insights.

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Top-Effective Tech Solutions to Improve Profits

Modern Restaurant Management

Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Here are the latest tech solutions that will allow to increase transparency and productivity of the highly developed and rapidly changing F&B market.

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Outside the Four Walls: A Sudden Shift in Behavior

Modern Restaurant Management

Some leaders, including brands like Wingstop, Chipotle, Starbucks, and others, as a result of early investments in the digital customer experience, were already experiencing well-above-average digital sales numbers, and were much better prepared for what came next. As a percentage of overall sales, digital averaged around five percen t.