article thumbnail

Why Your Restaurant Is Invisible Online – And How to Fix It Before It’s Too Late 

Modern Restaurant Management

Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1 Users rely on TikTok to learn about a restaurant’s ambiance, food presentation, and overall experience, even if the platform lacks detailed business information. percent of searches were non-branded.

SEO 324
article thumbnail

Practical Restaurant Marketing Inspiration in 2022

Modern Restaurant Management

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Learn Some Basic SEO. SEO is a big, sprawling, ever-changing subject, but don’t panic. Get the Basics Right.

2022 531
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 563
article thumbnail

MRM EXCLUSIVE: Marketing Your Virtual Restaurant – Tips for Success

Modern Restaurant Management

SEO is more than just a trend; it's a way to get potential customers to your website. Run Social Media Ads Social media is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present. Efficiency : Delivery apps streamline your order processing system.

Marketing 492
article thumbnail

Why ORM Matters for Restaurants

Modern Restaurant Management

When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web. Thank customers for leaving positive feedback, and don’t ignore negative feedback.

article thumbnail

Why Every Restaurant Needs a Website: Benefits You Can’t Ignore

ChowNow

Make It Easy for Customers to Find You (SEO Benefits) When people search for a restaurant, theyre not scrolling through Instagramtheyre turning to Google. Using a website thats been optimized for SEO (search engine optimization), you stand a better chance of ranking high because they provide structured, reliable information.

article thumbnail

How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.