article thumbnail

Why ORM Matters for Restaurants

Modern Restaurant Management

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.

article thumbnail

11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Practical Website Design.

Marketing 397
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Strategy A La Carte: The Dish on Digital Marketing Trends for Restaurant Brands 

Modern Restaurant Management

The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? In many cases, trends are a good thing.

Marketing 203
article thumbnail

Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Focusing on local SEO.

Marketing 225
article thumbnail

10 Tips for Using Reviews to Boost Your Restaurant’s Online Following

Restaurant Engine

You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better. Are they on your website? Consider adding a page to your restaurant website for the sole purpose of highlighting your reviews.

article thumbnail

Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

To help you out, here's what this SEO expert has to say. Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective.

article thumbnail

7 Tips for Hospitality Marketing During COVID-19

Social Hospitality

Hilton Hotels had to furlough much of its staff and has set up a website for those employees to find work. Personally reach out to everyone that canceled an event and present your special offer to them. Take advantage of campaign management software to schedule these posts ahead of time and keep your messaging aligned.