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In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders.
Whether youre an independent operator or part of a small chain, visibility is everything. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Without effective marketing, your restaurant risks getting lost in a sea of options.
Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. And those impressions matter.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
Kitchens as Energy Hogs Commercial kitchens use anywhere from two to 10 times more energy per square foot than other commercial businesses, Richard Young, the director of Frontier Energy , a national energy consulting firm, told Civil Eats. And new equipment is often beyond the reach of small restaurants. “We
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Online ordering and delivery apps.
Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects. The Pareto Principle, also called the 80/20 Rule, can be seen in all types of contexts: Business: 80% of profits often come from 20% of customers or products. All you have to do is keep them happy. And when you do?
Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? Start Small Before committing long-term, offer a paid trial project or limited campaign.
Collecting direct feedback from customers and sharing it with the world is pivotal to growing your business year after year. With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Leave us a review!
A bar is a profitable business option if you’re looking to enter the food industry. It just goes to show how important drink pricing and cost management are to maximizing profits. It just goes to show how important drink pricing and cost management are to maximizing profits.
This guide will help you tackle both of these issues, so you can understand the power of small, data-driven adjustments, along with straightforward steps on how to achieve them. If you’re using a restaurant management system or inventory management system, you may already have this data on hand. to make and you charge $15.
Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. They influence dining decisions, impact how and where your restaurant shows up online, and play a huge role in how your brand is perceived by people who havent placed an order yet.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take online orders. Assisting with online orders Theyre fast, available 24/7, and dont need a break.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer.
What started as a passion project while working in education eventually turned into a full-fledged business built on word-of-mouth, strong community ties, and a passion for bringing bold Caribbean flavors to the Midwest. As demand grew and his reputation spread, he began taking the business more seriously, scaling slowly but steadily.
Unlike traditional setups, these systems provide real-time access to data, seamless updates, and remote management—making them ideal for today’s fast-paced food service environment. In this post, we’ll explore why SaaS POS is not just a trend but the future of restaurant management.
We know what it takes to transform a local pizza place into a thriving community business. It leaves a lasting impression, creating memories that customers associate with your business. It ensures repeat business and gives customers a reason to talk about you. How do you present your business to the world?
If you manage a restaurant or sling plates as a server, youve probably noticed tech creeping into every corner of the industry. Imagine a world where orders flow smoothly, inventory tracks itself, and guests feel like VIPs every time they walk in. Loyalty and Speed in One Package Heres the kicker: let customers pre-order their meals.
Subscription-based rewards program Some fast casual restaurants have such a cult following that they offer a subscription-based rewards program, where loyal customers pay a small monthly subscription fee for exclusive rewards and discounts. Online orders from loyalty program members come with a free appetizer. Free drink on slow days.
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Food cost control is crucial.
For instance, the customer was charged twice for a single order. This could also apply to credit card theft, such as an individual using a stolen credit card number to order food for themselves. Typically, that only costs the restaurant the refunded money and perhaps a small transaction fee.
Restaurant Marketing Truths 7 Reasons Why First-Party Ordering Is Taking Over Third-Party Independent restaurant operators are shifting away from third-party delivery apps — and for good reason. That’s the power of first-party ordering done right. You Keep More Profit from Every Order More money stays with you.
By automating shift planning, minimizing scheduling conflicts, and offering real-time updates, this technology empowers managers to focus on service—not spreadsheets. Whether you’re running a small café or a multi-location brand, adopting the right scheduling tool can save hours each week and significantly improve team efficiency.
Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? Repurpose it in your email marketing and even on your website. tweet this) Start small and test the water.
If your business is open for more than 10 hours a day, chances are you’re going to need to schedule some type of shift work. And how can you set up shift scheduling for your business? The management experts at Sling answer those questions and more in this article. How does that affect you as a business owner or manager?
She's designed menus, Instagram ads, and logos for smallbusinesses. They’re an important tool for maximizing profit, managing inventory, and keeping your menu fresh and exciting. That means your new menu templates, logo, social media, online menu, and restaurant website should all follow the same color scheme.
This is great news if you’re a restaurant owner or manager. If you find that your revenue drops are persistent, and you have fewer reservations, or even take out orders, it may be a sign that your restaurant isn’t what people are looking for. Make small tweaks based on how people react. This isn’t a decision to make quickly.
They require specialized support that understands the intricacies of fluctuating revenues, high labor costs, and complex inventory management. Gain invaluable insights into choosing the ideal hospitality accounting firm to suit your specific business needs. Learn more about our Accounting Services !
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features trends in off-premise, coffee wars, the AI lifeline, the return of lunch, and how teens spend their dollars. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
As major retailers roll back DEI commitments, smallbusiness owners have been forced think critically about distribution and strategy For Capital City founder and CEO Arsha Jones, getting her mambo sauce into big retailers felt like a win. In 2021, it pledged to spend $2 billion on Black-owned businesses by 2025.
Yelp's SmallBusiness Expert Emily Washcovick has years of experience helping smallbusinesses survive and thrive, particularly in times of crisis. Learn why she says now is "a time to really look back on the business and plan for the future." and how they can best reach you.
Claim Your Google My Business Listing. One of the first things to do when you want to improve your online presence locally is to create a Google My Business listing. To do this, nothing could be easier: just go to the Google My Businesswebsite and create your account. Your schedule. Your schedule. A description.
A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. When there is a mass awareness of a social issue, people will look at what businesses are doing about the problem. The solution isn't to get rid of takeaway or disposable small wares.
Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Customers want the ability to order online, set up delivery, view seating, and book tables through the convenience of a mobile phone. Google Rankings and Google My Business.
Another reason for keeping certain restaurants open for business is that we want to keep our staff employed for as long as possible. Our brand has adapted to this unprecedented situation in several different ways, primarily through digital ordering and special promotions. Our efforts have not gone unnoticed. Click here to watch.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.
A strong catering business can be a restaurant’s biggest moneymaker. Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. And you’re getting them for free!).
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