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The Recipe for Rebranding Success: Transforming Your Restaurant’s Image

Modern Restaurant Management

It’s important to start with understanding why you want to rebrand in order to drive the right kind of change. Your ideal audience is the people you want to order your food. They probably have some disposable income that allows them to travel and eat out. These can all be insights into who your current customer is.

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From Ghost Kitchens to Living Kitchens: A New Vision for Food Service’s Next Great Space

Modern Restaurant Management

Dark kitchens or virtual kitchens––real places staffed with non-ectoplasmic people—bring efficiencies to running a restaurant by providing off-site commissary services for delivery orders. Growth for most, after all, isn’t walking through the front door, it’s coming in online. It might not be.

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12 Tips to Increase Catering Profits This Busy Season

Cheetah

Most travel and social distancing restrictions have been lifted and supplier indications point to a record breaking catering season. And businesses still working remotely will be hosting online events and sending out banquet boxes with mini-proseccos and charcuterie. Reading Time: 4 minutes. 2021’s Massive Holiday Catering Opportunity.

Catering 148
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MRM Research Roundup: Mid-December 2020 Edition

Modern Restaurant Management

A new survey from Oracle Food and Beverage found that 60 percent of respondents plan to stay at home during the holidays, and 42 percent are considering ordering their holiday meals from a local restaurant. When it came to ordering take-out, Gen Z led with 28 percent. 22 percent of customers are looking to buy restaurant merchandise.

2020 166
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I Own a Coffee Shop in a Small Town. We’re the Only Business That Requires Masks.

EATER

Ginnys went to curbside delivery only, as did the grocery store for a short time, partly because outsiders were traveling to Philip for toilet paper and other supplies (and to visit our bars, which remained open). It’s taken many additional hours to offer online ordering, and we had to do it with a very quick turnaround.

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How to use our menu builder as a marketing tool

Deliverect

The average food delivery platform user will look at several online shops before making their decision. Needless to say, that means restaurants have to invest in their online menu so it’s clear, appealing and convincing. First of all, let’s just go over the basics of setting up an online delivery menu.

Menu 68
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Entering China’s Emerging Coffee Market

Perfect Daily Grind

The millennial penchant for travel means that some will be exposed to Western ideals while overseas, with those in urban areas likely to come into contact with Western lifestyles and media in their day to day lives. This group tends to have a higher disposable income than previous generations, so they can afford these luxuries.

Marketing 138