Modern Restaurant Management

NOVEMBER 3, 2023

What Is Influencer Marketing? Even if you’re unfamiliar with the ins and outs of influencer marketing itself, with how social media has changed and evolved over the last decade, it would be more shocking to have not heard about influencers. Influencer marketing is essentially a two-way street. How Does the Technique Work?

Influencer 491

Influencer Book Marketing Social Media 491

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.

Marketing 452

Marketing Social Media Online Ordering Demo 452

Modern Restaurant Management

DECEMBER 16, 2024

Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities. Bonus Tip : Set a recurring calendar reminder to conduct quarterly payroll audits in 2025 so you can catch discrepancies even earlier.

2025 449

2025 Restaurant Law Audits Employee Relations 449

Culinary Cues

MAY 1, 2025

Competition has been referred to as the negative aspect of free enterprise while optimists applaud it as the opportunity that free enterprise offers. Untilan artisan bread baker enters the market and shows consumers just how good bread can be. Some may view it as a reason why some fail while others see it as the reason a few succeed.

Fine Dining 352

Fine Dining Innovation Consumer Goods Customer Service 352

Modern Restaurant Management

MARCH 18, 2020

We refer to this friction as tension. And like in any game — be it basketball, a cook-off, trading the stock market, or branding — you’ll want to dictate the pace, not fall prey to reactionary response. Here’s how it works: List out what your restaurant is notably good at.

Marketing 410

Marketing Front of House Back of House Design 410

Modern Restaurant Management

JANUARY 20, 2025

Start by asking your distributor sales representative for a usage report covering the past twelve months, often referred to as a “Descending Dollar Usage Report.” Whether it is rebates, equipment upgrades, or marketing support, these companies are often willing to provide added value to secure your loyalty.

Operations 418

Operations Beverage Point of Sale Pricing 418

The Rail

APRIL 30, 2025

restaurant leaders planned to use it for AI-driven guest marketing endeavors in 2024, according to market research from Restaurant365. With advantages that include higher efficiency, less guesswork, and targeted accuracy, theres no question that tools powered by AI can contribute to success in marketing, including at restaurants.

Marketing 130

Marketing Social Media Online Ordering Waste 130

Modern Restaurant Management

JUNE 16, 2025

In a competitive labor market, that could give operators a much-needed advantage in retention and hiring. Cross-reference POS data, employee tip logs, and payroll reports. If passed, it will require thoughtful implementation, clear communication, and some system updates to ensure compliance. But it’s not a universal win.

Front of House 340

Front of House Back of House Operations Restaurant Law 340

EATER

FEBRUARY 18, 2025

Although often used as just a pitstop, the capital Colombo is home to a host of impressive restaurants and bars, as well as legendary bakeries, diners, and weekend markets. Hotel: Not only places to bed down, hotels can refer to casual eateries for affordable, filling food. But its easy to find great meals if you know where to eat.

Hotels 263

Hotels Seasonal Menu Back of House Small Business 263

Modern Restaurant Management

NOVEMBER 22, 2021

The solution for an increasing number of marketers is online reputation management. Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 482

Menu Seasonal Menu Front of House Reference 482

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MARCH 27, 2025

Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.

Pricing 195

Pricing Menu Point of Sale Customer Experience 195

Modern Restaurant Management

DECEMBER 3, 2020

Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Or encourage customers to refer a family or friend to your restaurant during the month of December and use the promo card as a referral bonus. Get Social with Digital Marketing. Plus, the data can be used for future marketing initiatives.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Resist the urge to flood phones with messages day after day.

Communication 506

Communication Email Marketing Customer Service Reservations 506

Modern Restaurant Management

FEBRUARY 27, 2024

“As in any good relationship, consumers expect honesty and reliability when they seek out businesses online,” said Damian Rollison, Director of Market Insights at SOCi. ” Brands still stuck in the past and not optimizing their online profiles may lose out on significant market share.

Online Ordering 472

Online Ordering Consumer Goods Customer Service Customer Experience 472

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. Traditional marketing isn’t the same as it used to be.

Social Media 243

Social Media Marketing Email Marketing 2022 243

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

POS 78

POS Loyalty Program Marketing Point of Sale 78

Modern Restaurant Management

JUNE 26, 2020

Plus, in this time of COVID-19 crisis, when people’s moral and economy is down, restaurants need to step up their video marketing game and engage with their customers more than ever. TikTok has introduced a new trend of brand marketing, which is good news for businesses, especially for restaurants.

Social Media 450

Social Media Entertainment Influencer Consumer Goods 450

EATER

OCTOBER 31, 2024

Ximena Suarez of San Francisco’s Florecita Panadería began experimenting with conchas after quitting her marketing job in 2022, and from the beginning wanted to introduce non-traditional flavors, like chocolate chunk and strawberry hibiscus. “I Most modern panaderías are taking flavor inspiration from other cuisines and traditions.

Consumer Goods 322

Consumer Goods Customer Experience Social Media Take-out 322

Culinary Cues

APRIL 8, 2020

If you are a professional you should know that this label signifies that you have embraced certain characteristics and beliefs that are highly marketable. THIS IS HIGHLY MARKETABLE IN ANY INDUSTRY. [] ORGANIZATION. THIS IS HIGHLY MARKETABLE IN ANY INDUSTRY. [] PLANNING.

Communication 474

Communication Food Supply Customer Service Small Business 474

Modern Restaurant Management

JANUARY 8, 2024

This crucial aspect significantly influences the financial success of your Quick-Serve Restaurant (QSR) and plays a pivotal role in thriving within a competitive market. For additional insights into the significance of speed in your drive-thru, refer to the provided resource. Resources: [link] [link] [link] s

Point of Sale 419

Point of Sale Customer Service Food Order Customer Experience 419

EATER

MARCH 7, 2023

s health department, began providing low-income residents with $40 each month to spend at farmers’ markets and farm stands from June to September. We definitely felt [the impact of inflation], but I had to keep my finger on the pulse of the market and adjust from week to week,” says James.

Marketing 290

Marketing Loyalty Program Back of House Pricing 290

Goliath Consulting

SEPTEMBER 6, 2021

Restaurant owners, especially, must be focused on marketing their products on social media. There are many ways in which you can successfully market your restaurant business on social media. A target audience on social media can be a lot different from your restaurant’s traditional target market. References. In the U.S.,

Social Media 243

Social Media Marketing Influencer Customer Service 243

Modern Restaurant Management

JANUARY 19, 2023

In smaller markets, your cuisine might be enough to set you apart. Sometimes, this is referred to as the “vibe” — the establishment’s overall look and feel. Designing Your Experience Around a Concept Providing diners with a concept menu and atmosphere are huge steps toward standing out in your market.

Food 450

Food Customer Experience Social Media Food Order 450

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The position of a result on the SERP is referred to as its ranking.

SEO 474

SEO Social Media Website Management Online Ordering 474

Modern Restaurant Management

JUNE 4, 2021

Understandably, the top six search results are the most coveted rankings for any business and are commonly referred to as the Google Six Pack. Google is by far the top search engine with over 87 percent market share in the U.S. Registering businesses like restaurants on Google My Business is critical to effective local SEO.

SEO 577

SEO Website Management Online Ordering Mobile Ordering 577

Modern Restaurant Management

APRIL 13, 2022

Maximizing your POS system would make your restaurant more competitive in a market that is struggling to retain workers. For reference, the top four U.S. Prioritizing Employee Efforts. With many restaurants running with limited staff, automating delivery allows your staff to focus on higher-priority tasks.

POS 539

POS Food Supply Mobile Ordering Point of Sale 539

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Ghost kitchens of 2019 almost exclusively referred to restaurants that worked only through third-party delivery services.

2022 547

2022 Customer Service Online Ordering Website Management 547

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. A successful content marketing campaign should also help keep more customers for your restaurant long-term as well. Six Tips to Improve Your Restaurant’s Local SERP Rankings.

SEO 450

SEO Social Media Point of Sale Reference 450

Goliath Consulting

MAY 19, 2020

It will also provide a marketing platform where you can meet new people and gain new leads. Serves in 15 cities, see reference: • Connects employees in office buildings with local restaurants. It’s never been more important to market yourself online. Reference: (1) [link]. (2) INVEST IN TECH. Foodsby (6). 2) [link]. (3)

Catering 378

Catering Social Media Online Ordering Loyalty Program 378

Modern Restaurant Management

MAY 19, 2020

How you communicate this in your marketing will depend completely on your restaurant brand. Responses in different markets will differ as well, with certain communities and areas of the country harder hit than others. While many find hope for the industry as the country re-opens, the road to recovery is a very long and uncertain one.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. It will be who you are. [] It must be the reference for your decision making. Ahh…the mission statement.

Customer Service 413

Customer Service Social Media Customer Experience Reference 413

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. What Is Brand Photography?

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Modern Restaurant Management

JUNE 12, 2023

Understanding the Importance of Brand Purpose In today’s marketplace, brand purpose refers to the reason for your restaurant’s existence beyond making a profit. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 419

Social Media Loyalty Program Communication Website Management 419