Modern Restaurant Management

JUNE 27, 2025

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

MARCH 24, 2025

. "If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The

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ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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Modern Restaurant Management

JUNE 18, 2025

If the music is too loud or inappropriate, the guest’s night is ruined and their money wasted, no matter how good the food or service. There are technological solutions to this; for example, audio systems can be programmed to turn on at a certain time, and even change the tempo, genre and mood of music as the day goes on.

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Modern Restaurant Management

MARCH 19, 2025

A strong POS system can streamline operations, inventory and menu management, assist with staffing shortages and scheduling conflicts, as well as assist with sorting through data and sales patterns to help personalize marketing campaigns in a new location. Tracking inventory can prevent unnecessary and costly food waste.

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ChowNow

FEBRUARY 13, 2025

Do you lose money due to food waste? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Guest Experience & Loyalty : Integrate with CRM and loyalty programs to personalize offers and encourage repeat business. Identify your biggest pain points.

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ChowNow

JUNE 12, 2025

Use Automated Email Marketing to Stay Top of Mind with Customers 88% of people check their emails every day, making email marketing one of the most effective ways to increase sales. Reward Repeat Customers for their Loyalty A well-designed loyalty program turns loyal customers into your most reliable source of repeat business.

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Modern Restaurant Management

FEBRUARY 14, 2020

This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.

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Modern Restaurant Management

MAY 19, 2025

Unified commerce platforms are linking POS, payments, loyalty programs, and performance analytics to create seamless experiences across every guest touchpoint. Expect predictive systems that adapt to real-world conditions in real time: weather, local events, and market trends. And it’s not just for large enterprises.

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7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

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ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

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Modern Restaurant Management

OCTOBER 7, 2024

Controlling food waste is a hot topic in the industry as well. Food Waste Management Food waste management has always been a challenge for the restaurant industry. Because each person is different and may not have been trained well in food preparation, the level of waste can be extremely high.

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Modern Restaurant Management

JUNE 12, 2024

Additionally, digital inventory management systems provide real-time stock updates, helping maintain optimal inventory levels, reduce waste, and ensure the availability of ingredients. AI-driven predictive analytics, for instance, help forecast demand, manage inventory, and reduce food waste.

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Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

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2024 Loyalty Program Cash Management Customer Experience 539

ChowNow

MARCH 27, 2025

Order Accuracy Rate Customer loyalty is significantly impacted by the order accuracy rate, which measures how often customers receive exactly what they ordered. Promotions & Discounts: Limited-time deals and loyalty programs can incentivize more online orders. What Impacts Order Volume?

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Restaurant Business

JUNE 17, 2025

Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. By Heather Lalley on Jun. 17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences.

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ChowNow

MAY 9, 2025

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.

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Modern Restaurant Management

APRIL 17, 2024

. “At a time when restaurants are continuing to face increased costs of operation, owners must be cognizant of not only the customer experience but also the impacts their changes will have on loyalty patterns. Is there a way for brands to better market dynamic/surge pricing so it might be more palatable to diners?

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Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

OCTOBER 26, 2023

Restaurants that have an integrated POS solution are accepting payments more than any other function, but many also use these platforms for accounting services, inventory management, gift cards, mobile loyalty programs, and even leveraging internal customer data to drive social promotion and marketing campaigns.

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Customer Experience Mobile Ordering Loyalty Program Point of Sale 474

ChowNow

MARCH 14, 2025

Without a strong system in place, even the best restaurants in the world will struggle with unhappy customers, high turnover rates, wasted inventory, and razor-thin profit margins. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. Its tough, and cant be done passively.

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Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers.

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ChowNow

APRIL 15, 2025

Other examples include: Software subscriptions with usage-based tiers Maintenance or repair work Overtime pay for hourly workers Semi-variable restaurant costs can sneak up on you if youre not watching closely, but theyre also an area where a little strategy can go a long way toward minimizing waste.

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Operations Online Ordering Customer Service Customer Experience 195

Modern Restaurant Management

JUNE 18, 2020

This gave rise to a variety of creative solutions including expansion to curated meal kits and market baskets. Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees.

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Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Focus digital marketing on upsales by extending an offer while consumers are on site or creating an order off-premises.

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Modern Restaurant Management

SEPTEMBER 14, 2022

AI is a program developed by humans to respond to a set of instructions under specific environments. AI programs factor in various variables like human response patterns, scenarios, locations, languages, and more to deliver what is expected of them. But before we learn more about it, here is a quick recap of what AI and ML are.

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Front of House Mobile Ordering Loyalty Program Back of House 528

Modern Restaurant Management

JUNE 13, 2025

We also see the Change Maker program as a way to identify future leaders for Snooze. With the right tools and support, Change Makers can assist with onboarding and training new Snoozers, manage relationships with local non-profit partners, and help drive local, community-focused marketing initiatives. Photos courtesy of Snooze A.M.

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Modern Restaurant Management

FEBRUARY 3, 2022

POS and Payments : Restaurateurs wasted no time investing in new point-of-sale (POS) and payments solutions to help them navigate the pandemic. Loyalty : Loyalty programs also saw a major uptick during the pandemic, with two in five operators implementing their loyalty programs in the last one to two years.

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Cheetah

JANUARY 13, 2022

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Modern Restaurant Management

JUNE 12, 2023

Brand purpose is crucial in the management of restaurants as it can significantly enhance customer loyalty, employee engagement, and overall business performance. Reducing waste, whether food or packaging, is another initiative that appeals to them.

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Modern Restaurant Management

MAY 5, 2022

Furthermore, it also improves food safety and minimizes waste; moreover, it will contribute directly to your bottom line, which has seen participation from Walmart and Nestle. After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Marketing and publicity.

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Modern Restaurant Management

AUGUST 5, 2020

TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. ” Tyga Bites Launches.

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Food Safety Mobile Ordering Online Ordering Kitchen Safety 527

The Rail

JANUARY 28, 2025

Smart Cost-Cutting Strategies for Restaurants Effective inventory management requires a well-trained, organized team using consistent routines, streamlined processes, accurate par levels, menu cross-utilization, and reliable inventory software to minimize waste and maintain efficiency.

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