This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The restaurant industry is undergoing a significant shift as Gen Z diners reshape dining expectations. To successfully engage this influential consumer group, restaurants can no longer rely solely on brand recognition; they must adopt innovative strategies that align with Gen Z’s preferences.
Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on localmarketing to create a brand that resonates deeply with our community and inspires a loyal following. In addition, partnering with local influencers extends our reach authentically.
One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.
2025 Cocktail/Beverage Trends Ingredients on the Rise Super Juice Acid correction is a technique that allows bartenders to sustainably mimic flavors not locally available, such as using acid-corrected local citruses in Roatán in the Caribbean to replace lemons in cocktails. What can you expect to see on menus in 2025?
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
The Value Wars continue to shake up the dining industry, increasing competition for the same share of stomachs. FCRs that have beefed up their “Marketing Value Meal” are emerging victorious. FCRs thrive on these aspects. Shake Shack’s “Worth It” campaign is a fantastic example.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketingstrategies to help your restaurant thrive. To do so, you must have an optimized website and engaging social media profiles.
Are you trying to increase your direct online ordering ? A restaurant marketingstrategy that works for a sports bar might fall flat at a vegan cafe. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant.
Understanding your diner’s requirements, preferences, and desires is the foundation for success in the modern restaurant industry. How can you adjust your B2C marketingstrategy to align with their needs and provide an elevated culinary experience? The Big Question: What Do Modern Diners Really Want?
Tap your local area with creative strategies to increase revenue. Every day you go to work hoping and expecting to see more actual diners inside your restaurant excited to sample your menu. You put some time and patience into marketing your restaurant. Get on Local TV. Work with Local Bloggers.
So it makes good business sense to revamp your marketingstrategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Five LocalMarketingStrategies. The Pandemic and the Restaurant Business.
Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Diners became familiar with accessing menus via QR codes. Marketing. Multichannel Ordering.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketingstrategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketingstrategies.
Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. It’s an outdated system and the workflow increases the likelihood of human error. Now, they are missing out on a key element for survival.
Implementing SEO strategies aimed at vaulting into the Google Six Pack can help restaurants increase visibility, remain competitive and attract business. Registering businesses like restaurants on Google My Business is critical to effective local SEO. Reviews are a significant reason why diners choose a certain restaurant.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. After all, if diners can get a $5 meal deal anywhere, brands must give them a reason to choose their $5 meal deal. If everyone is advertising “value,” is it really value?
In response to these changes, many restaurants will be serving in-person diners at a limited capacity, while maintaining an accelerated demand for food deliveries. Restaurants will need to adjust their marketingstrategies based on the evolving impact of COVID-19 on consumer behaviors and industry restrictions and regulations.
Many people make the mistaken assumption that franchises are not local businesses. Local Stakeholders Create Community. Unfortunately, many people do not equate a franchise with a locally owned business. Our Town America has been helping local businesses introduce themselves to new residents for more than 50 years.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. High-quality images and clear descriptions on your mobile app make ordering easier for customers, increasing the likelihood theyll complete their purchaseand ultimately boosting your online order volume. Lets get started.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
Second-generation restaurant spaces are an increasingly popular and appealing option for landlords and tenants alike. The restaurant business is not for the faint of heart. In a business where the margins are often tight even in the best of times, that steep initial hill to climb can put restaurant owners and operators in a tough spot.
These experiments, largely rooted in technology solutions, will be focused on increasing their efficiency while also deepening their customer relationships. As they grapple with rising costs across their supply chain, 71 percent of restaurants plan to increase prices this year. ” A Year of Challenges U.S.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Gift cards and cashback vouchers to increase footfall. Here are their insights. Customers are going to be hesitant to dine indoors.
This vibrant sector, a cornerstone of the global economy that tantalizes taste buds and fuels job markets, is bracing for transformation that will redefine its future. Restaurateurs must ensure that technology acts as an enabler of hospitality, and not as a replacement for the warmth and individuality that diners cherish.
In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. labor costs at 3 percent.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features Grubhub's State of the Plate 2020 trend report, the fragility of "open," di g ital resilience and brand intimacy. Financial Trends Insights. Limited-service brands continue doing much better regarding sales growth year over year.
It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. It's reported that with as little as a five percent increase in customer retention, a business can improve its overall profits by up to 25 percent. McKinsey & Co.
The data revealed an overwhelming 72 percent of diners plan on ordering pizza this year on either The Big Game, National Pizza Day, or both. 56 percent of diners said overall quality and taste matter most when choosing a restaurant to order pizza from. Normally, 42 percent of diners expect their pizza to arrive within 30 minutes.
Mobile apps improve order customization and customer autonomy over the ordering process while also increasing overall brand awareness and local restaurant perception. Mobile apps improve order customization and customer autonomy over the ordering process while also increasing overall brand awareness and local restaurant perception.
They’re thinking instead about diners’ comfort. This strategy also enables facility managers to automate tasks from their phone that previously had them bleeding money. The temperature is so oppressive that employees immediately crank up all the air conditioning units. According to the U.S.
– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. Read the first part, here. For the second part, click here.
Still recovering from diminished margins, restaurateurs are facing heightened consumer standards in the new, post-pandemic market. From environmentally to socially responsible practices, diners and patrons are entering this new normal armed with novel understandings and adjusted expectations. Second Priority: Greener Appliances.
percent increase in average US hourly wages in 2021, specifically noting a rapid rise in wages for leisure and hospitality workers. Increased labor costs, in combination with other economic factors, are adding tremendous pressure to an industry whose recovery remains both tenuous and emergent. Communicate Better.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. How owning your digital presence can help you reach more local customers. A well-designed website does more than just make a good first impression. The ways a website can drive more orders and reservations while cutting costs.
In 2025, the US online food delivery market is expected to reach $424.9 Suggestive selling, for example, making it easy to add modifiers and combo deals, can increase the orders volume without being pushy. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localizedmarketing. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Mixed take-out bag.
Restaurants will focus on creating story-driven dining experiences, harnessing technology and local partnerships to deepen emotional engagement with guests, according to the "2024 State of the Industry: Future of In-Restaurant Dining" report by Incisiv in collaboration with Toshiba Global Commerce Solutions.
Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Diners simply don’t want the low food quality that often comes with long menus. Simplified Menus.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. Elo’s Sonal Apte, vice president of retail and hospitality. Guests will demand a personalized journey when food is delivered to their door.
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? The global online food delivery market size was valued at USD 221.65 The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content