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Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior.
The menu, which includes the ever-popular fry bread taco, tells a story of connection, innovation, and respect for legacy and Indigenous culinary traditions. Through thoughtful collaborations and menus steeped in Indigenous traditions, these cafes honor the past while embracing innovation.
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. ” Restaurants should focus on tech that adds real value, not just innovation for innovation’s sake, Fink noted.
Seasonal and specialty cocktail glasses that make signature drinks stand out. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.
Educating patrons on how bitterness can actually enhance enjoyment — just as salt sharpens sweetness — requires thoughtful menu language and trained front-of-house staff. It also means rethinking menu development processes. What’s Next for Bitter in Menu Development? Back-of-house training is just as crucial.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.
Restaurant operators need to embrace menu and technological innovations in order to meet guest expectations this holiday season, according to the Fall/Winter Trend report: a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. "Our The study was in-field in Sept-Oct 2024.
These classic flavors are beloved by many, but there’s also an appetite for innovative twists and new sensations that capture the essence of the season in exciting ways. Today’s consumers are on the hunt for bold and unique flavor combinations that enhance their seasonal experiences.
Restaurant operators searching for something versatile that will cross the dayparts need to look no further than their breakfast menu as waffles have been breaking out of the morning. Profitability: Waffles are a low-cost, center-of-the-plate item and one of the most profitable breakfast item menu offerings.
Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower. By Patricia Cobe on Jul.
Brand extension is a way for restaurants to stay relevant, innovative and engage with consumers where they are. Retailers are also embracing limited-time offers and seasonalinnovations to drive traffic and create a sense of urgency. This desire is fueling a surge in food and beverage brand partnerships and collaborations.
Limited-Time-Only MenusSeasonal, health-inspired items offered on limited-time-only (LTO) menus are driving customer engagement. They provide a platform for chefs to experiment with hyperlocal ingredients, innovative plant-based dishes, or niche cuisines like Scandinavian-inspired seafood.
. “Egg demand was relatively stable in the early 2000s and seasonality played a much bigger role in peak demand periods than it does today,” said Brian Earnest, lead animal protein economist with CoBank. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.
Every order placed at a kiosk generates valuable data, allowing restaurants to better understand customer preferences, forecast demand, and optimize menu offerings. Blending Tradition with Innovation Despite the ever-rising reliance on technology, human connection remains at the heart of the restaurant industry. The challenge?
. “Egg demand was relatively stable in the early 2000s and seasonality played a much bigger role in peak demand periods than it does today,” said Brian Earnest, lead animal protein economist with CoBank. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years.
For example, Chick-fil-A ihas used drone footage and cameras to optimize speed and accuracy at their drive-thru and Tang expects more innovation from the brand. "If Seasoned store manager labor is even harder to find. You have more information about your menu, your restaurant, your employees, and your customers than anyone else.
To battle this issue, AI systems forecast customer demand by analyzing historical sales data and seasonal trends. Enhancing Menu Engineering Some menu items contribute disproportionately to food waste due to low popularity or inefficient ingredient use. The time to act is nowbecause every scrap saved makes a difference.
From Menu to Momentum: Connecting MenuInnovation to Real Business Impact How To Ensure Your MenuInnovation Hits Today’s guests crave more than just a meal. In a crowded market, the right menu launch can be a brand’s boldest move. And smart innovation doesn’t just delight- it delivers.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.
percent menu-price inflation rate. With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food. At the same time, U.S. chain sales grew just 3.1
"The menu implications are here and are impacting consumer demand," he said. "The "This is especially true for part-time and seasonal employees. The only path to successful innovation is through collaboration with manufacturing partners.
Although ambiance , narrative, and menu diversity drive choices just as much, convenience and quickness remain critical. A significant part is also played by tech integration ; loyalty programs, app-based ordering, and QR code menus are not innovations but necessities.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. These innovations will allow restaurant operators to do more with less and help create smart, seamless experiences that meet rising guest expectations.
Here’s an overview of what’s shaping the future of dining: Plant-Based Innovations Plant-based dining has evolved from a niche market to a mainstream movement. Chefs are experimenting with vegetables in innovative ways, such as plant-based “seafood” and using jackfruit as a meat alternative.
How would you recommend menu items to guests to enhance their dining experience? Have you ever handled a situation where a customer asked for a dish not on the menu? What techniques do you use to upsell menu items or drinks? How would you recommend menu items to guests to enhance their dining experience? What did you do?
The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. So are the roughly 15 schmears, which change seasonally. There are a few sweet treats on the menu, and there’s a whole coffee program. We’d sell out. It was quite a phenomenon for a few months.”
Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.
Menu Optimization for Waste Reduction A thoughtful menu design can minimize waste while offering dishes that excite customers. Designing a Waste-Conscious Menu Feature Versatile Ingredients : Use items that work across multiple dishes. Plan Around Availability : Design your menu with readily available ingredients.
Growing menuinnovation and healthy fast food further drive the growth of the market. The demand for fast food is still strong because it is affordable, convenient, and offers a wide variety of menu items, which is why it is the go-to option for millions of Americans every day. percent from 2025 to 2033 and reach US$ 345.6
Integrate with POS Systems : Sync with sales data to refine menu choices and track high-waste items. By analyzing past sales, seasonal trends, and supplier timelines, these systems create precise purchase orders. Innovations like IoT sensors and AI-driven solutions are reshaping how restaurants handle inventory.
A customizable POS system gives restaurants the power to adapt, integrate, and innovate without being locked into rigid software limitations. You and your developer may even create innovative ways of using the primary software. Custom icons allow employees to communicate better with guests regarding menu item ingredients.
The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. million birria orders this year alone.
Innovative trends are emerging, reshaping the industry landscape and offering fresh opportunities for growth. Less choice might be the obvious downside for customers but then focus can move to the quality of food being made and potentially deflect menu price increases. Small is beautiful.
MenuDrives in-depth analytics can further enhance your restaurant’s marketing efforts by providing real-time insights into customer behavior, popular menu items, and spending habits. Preference-Based Promotions : Offer discounts on their favorite menu items.
The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. By Heather Lalley on Jun. Photo: Shutterstock 7-Eleven is ready to do battle in the summer value wars. By Heather Lalley on Jun.
Located near the Kansas City International Airport, this eatery offers a diverse menu that includes brisket, burnt ends, pulled pork, and ribs, all prepared with meticulous attention to flavor and quality. Their menu features a mix of classic barbecue and inventive items that appeal to a wide range of tastes.
The Cheesecake Factory is a renowned American restaurant chain celebrated for its extensive menu, generous portions, and iconic cheesecakes. Founded in 1978 by David Overton in Beverly Hills, California, the company has grown into a leader in experiential dining, emphasizing culinary innovation and hospitality. Why They Won?
Here, financial reporting isn’t merely about compliance; it’s the strategic backbone supporting dynamic pricing models, intricate seasonal forecasting, a vast web of vendor relationships, and operations that are inherently labor-heavy. Recipe costing: To understand the true cost of each menu item.
Each bite balances tender texture and bold seasoning, showcasing true Texas-style craftsmanship. Slow-smoked over pure oak wood, the meats carry a robust smokiness, with a finely tuned balance of peppery seasoning and juicy tenderness. Many visitors appreciate the mix of traditional Texas barbecue with some innovative twists.
Understanding your audience helps in crafting a menu and ambiance that resonates with them. Train Staff for Exceptional Service Provide Regular Training Sessions Keep staff updated on best practices and menu knowledge. Seasonal flavors, fusion cuisines, or innovative plating styles can make your offerings stand out.
Diners simply scan a code with their phone, browse the menu, place their order, and pay – all from their table or even while waiting in line. They use data analytics to forecast demand based on historical sales, seasonal patterns, and upcoming promotions. The benefits of these innovations are undeniable.
Founded by seasoned pitmaster Butch Rives, the restaurant has become a favorite among both locals and visitors. The restaurant’s commitment to quality is evident in their use of house-made seasonings, which are all-natural, low-sodium, and gluten-free. The meats are slow-cooked over wood-fired pits, ensuring rich, tender results.
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