Spinoffs of the TikTok-famous Dubai Chocolate Bar surge on chain restaurant menus
Restaurant Business
JUNE 23, 2025
TikTok influencer Maria Vehera posted a video enjoying one of the Middle Eastern confections over a year ago that eventually garnered 125 million views. She plays up the ASMR appeal of the different textures—crunchy, creamy and silky—as she bites into the bar.
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