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Digital Menu Psychology: How to Influence Ordering Decisions Online

ChowNow

This is the foundation of menu psychology, and for restaurant owners using online ordering platforms, it’s a powerful opportunity to influence how customers engage with their menu items. And while it’s been used for years in print menus, these same techniques can be applied to digital menus, too.

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MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

2025 417
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.

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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. The rise of short-form video makes it even easier to share enticing, impactful clips of specials, cocktails, and ambiance. Video marketing can be your secret weapon.

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2025 F&B Trends: Newstalgia, Stealth Health, and Botanical Beverages

Modern Restaurant Management

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. That’s where the NEXT Flavor Report comes in.

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How To Optimize Menu Categories For Better Sales And Simpler Decisions

ChowNow

When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.

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How to Attract More Guests to Your Restaurant in 2025

ChowNow

This includes hours of operation (including holiday updates), your website link, phone number, and menu. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Upload high-quality photos. Update these regularly to keep your profile fresh.

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