Remove Influencer Remove Merchandise Remove Social Media
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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

Marketing 332
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How Martha Moments Creator Andrew Ritchie Built a Martha Stewart Community

EATER

What started as a blog in 2006 expanded its social media presence a decade later. The idea of creating my own online presence to celebrate Martha’s talent and influence came from a conversation with John Small, the creator of SaveMartha.com.

2001 144
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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

In one case, Incognia identified a single Samsung device that accessed over 200 accounts to fraudulently return more than $5,000 worth of stolen merchandise. Parents of young children are the most influenced, with many saying a playground makes a restaurant feel more family-friendly.

Delivery 221
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MRM Research Roundup: Diner Resiliency, Automation Technology, and Egg Prices

Modern Restaurant Management

With all their plans to dine out and order delivery and take out, here are some factors that influence Gen Z: While eating out is typically a social activity, this year saw a notable increase in solo dining with 49 percent of Gen Z dining alone weekly or more often. 67 percent of Gen Z have used social media to decide on a restaurant.

Pricing 251
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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

The Influence of Reviews HungerRush™ revealed how restaurant reviews significantly influence where people choose to eat. Though takeout is popular, dining out has its own allure, especially for social occasions. Gross Merchandise Value (GMV) at local restaurants grew by 12.8 What Drives Americans to Dine Out?

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. Enforce face-mask wearing for both employees and customers. Reach Out to Local Foodies.

Marketing 568