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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Trend-driven yet deeply value-conscious, they want personalized nutrition, ethical sourcing, and innovative packaging. Unlike previous generations, they seek out the following: Global Influence : Growing up in a digitally connected world, Gen Z has a palate that's as diverse as their Instagram feeds.

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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

Video marketing can be your secret weapon. In many ways, the cuisine influences the restaurant’s style, tone, and aesthetic, which you can highlight in videos. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. The restaurant industry is highly competitive.

Marketing 221
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Are You Invisible? Restaurant Marketing Faces a Multi-Platform Reckoning

Modern Restaurant Management

. “Consumers want more from their overall search experiences, and the multi-platform discovery journey is a hunt for authenticity, especially for Gen Z," said Monica Ho, Chief Marketing Officer, SOCi. "At Unless marketers change their strategies now, they’ll continue to lose not only search demand but visibility as well.”

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

Growing Momentum for Plant-Based and Local Sourcing The movement towards plant-based foods and locally sourced ingredients will continue to gain momentum in 2025, reducing overall food waste through better inventory management and demand forecasting. Additionally, supply chain disruptions can complicate sourcing efforts.

2025 419
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. That all changed when chef and food influencer David Chang featured the BBQ joint in his Netflix show.

Marketing 567
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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195