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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The timely and accurate messaging provided to the media allowed for effective coverage that raised awareness about the situation, educated consumers, and helped minimize public health risks.

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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved.

Marketing 445
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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Zabaneh to elaborate on best practices restaurant operators should put in place now. Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and social media (67 percent decide where to eat via social platforms).

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

. “Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.

Marketing 490
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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Michael Parlapiano, Managing Director of The Culinary Edge, shares with Modern Restaurant Management (MRM) magazine how restaurants and food brands can adapt to these generations’ evolving preferences. Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through social media.

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How To Grow Your Restaurant’s Online Presence Using Influencer Marketing

Modern Restaurant Management

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any person with a social media account can be considered an influencer, so where should you begin? Micro vs. Macro Influencers. Find Bloggers in Your Niche.

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Influencer Marketing for Restaurants: An Expert’s Guide to Boosting Your Bookings

Modern Restaurant Management

After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings. What Is Influencer Marketing? Influencer marketing is essentially a two-way street.