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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418
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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.

2024 212
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195
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2023 Outlook: Trends and Challenges Restaurants Will See, Part Two

Modern Restaurant Management

Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency. In 2023, companies should lean into growing brand loyalty and engaging more deeply with existing customers even more as they look to offset drops in visit frequency in the category.

2023 193
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

Intriguingly, it appears fast casual restaurants have started taking back the customers they lost to quick serve restaurants since the pandemic, with consumers visiting fast casual restaurants more often, up to 24 percent from 21 percent in May. Loyalty programs yield repeat business. Brand Engagement.

2021 146
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

2021 186
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Be Nimble, Be Quick: What Consumers Want in 2021

Modern Restaurant Management

QSRs and fast casuals are right to innovate and add to the drive-thru lane, but the investment is only as good as the execution, according to consumers. 78 percent never or rarely change their order based on the suggestions made by the drive-thru operator, yet 61 percent are influenced by menu boards.

2021 163