Dynamic Pricing in Fast Food: Profit-Driver or Diner Turnoff?
Modern Restaurant Management
NOVEMBER 25, 2024
Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. They were asked to place an order from an online restaurant. Key Study Insights As participants placed orders from identical menus, RMS used eye-tracking technology to track where they focused.
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