This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Don’t worry, if you are searching for the best way to attract and retain more and more customers, then you must try implementing a loyaltyprogram. With proper loyaltyprogram management, you will be able to improve your sales as well as customer engagement. Key Benefits of Loyalty Reward Programs.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Software Development: 80% of bugs often result from 20% of the code.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Keep things running smoothly by using an integrated point-of-sale system that allows you to do everything in one place.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. Rewarding customers for ordering direct creates long-term habits that boost your sales.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. ” Value-Driven Dining for the Modern Consumer – In a time when consumers seek out both quality and quantity, L&L continues to provide substantial portions at an accessible price point.
Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. In-store sales at convenience stores hit a record $335.5
For most operators, sending once or twice a month is a good starting point. Weekly can work tooespecially if you have frequent special offers, rotating menu items, or upcoming events you want to promote. Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.
Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count. When done correctly, it will instantly hook guests, turning them from curious browsers into paying customers. Here are two ways to make a big impact on your local SEO. Upload high-quality photos.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. In January 2023, Yum!
The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.
Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyaltyprograms, and personalized offers or perks. Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Avoid simply churning out content for the sake of building presence on an app.
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles.
From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones.
Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. 4 Reasons Why You Cant Ignore Restaurant Marketing in 2025 Restaurant marketing in 2025 isnt just a nice-to-haveits a necessity.
“Most loyaltyprograms are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. ’ We’re really deliberate about asking our customers how we can make sure they have the best programs that are the most impactful to their customers.
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Undoubtedly, it has become a community favorite across the country. Consumers are attracted by the promise of discounted meals at their favorite restaurants, as well as new and trending ones. Take Advantage of Technology. Go Digital.
Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. Newsletter A regular email newsletter keeps your restaurant top-of-mind by sharing exciting updates, upcoming events, and behind-the-scenes content. Before we go any further, lets brush up on the fundamentals of email marketing.
Using affinity marketing, brands are teaming up with non-competitors as they capitalize on the interests of their consumers for sporting events, concerts and now, gaming platforms. Increased Emphasis on Online Ordering. At the same time, the labor shortage means that associates need to be focused on high-value activities.
Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. But one thing is a universal truth: Without customers at your tables you will fail. According to Cisco, 96 percent of customers prefer a business that offers free WiFi. Real-Time Offers.
Happy hours can be a great way to increase foot traffic and boost sales for restaurant and bars. Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back.
Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Go to the Google Business page and claim your restaurant.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. When the pandemic hit, many restaurants focused on expenses. Menus were trimmed to a fraction of original size.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Like most facets of the industry, restaurant loyalty is easier said than done.
Having a single supplier and point of support for all the store technology and payment processing functions also reduces administrative burden and risk. Having a single supplier and point of support for all the store technology and payment processing functions also reduces administrative burden and risk.
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Pizza Ordering Predictions HungerRush released the results of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9).
With the acquisition of Johnny Rockets, FAT Brands will have more than 700 franchised and company owned restaurants around the globe with annual system-wide sales exceeding $700 million. The Main Course. "We always viewed a podcast as a natural extension of the MRM brand," said Executive Editor Barbara Castiglia. "When Brands Inc.
This edition of MRM News Bites features a double dose from US Foods, SpotOn Transact, DoorDash Kitchens, Virtual Restaurant Consulting, Tripleseat and Gather, wagamama, Toast, The Gluten Intolerance Group, Instawork and StaffMate Online, Procurant and Yellofin, Sift, 7shifts, ParTech, Revel Systems and Como, Kabbage, Bluecrew and Cuboh.
Crypto has not made up a big portion of Starbucks' overall sales, but this collaboration is significant nonetheless. After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Application of Blockchain in the Food Industry. Blockchain technology has been applied to the food industry.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. If so, you’re not alone. The numbers speak for themselves.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. Something as simple as We appreciate your support!
Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty.
By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Employee time-off requests.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” Elo’s Sonal Apte, vice president of retail and hospitality. Guests will demand a personalized journey when food is delivered to their door.
While many operators struggled to keep expenses – particularly food and labor costs – under control, they also observed an increase in guest traffic and in profit margins, in part due to strong takeout and delivery sales. outlining the top challenges facing the industry, alongside the emerging trends shaping it.
Celebrate your customers with loyaltyprograms and grow your retention rate. According to Metrobi , Loyaltyprogram members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. Promoting new menu items or events.
Sixty-three percent of adults have worked in the restaurant industry at some point in their lives. Sixty-three percent of adults have worked in the restaurant industry at some point in their lives. This is the first time on record that demand has reached this level two summers in a row.
These advanced tools empower restaurants to create personalized offers, track customer data, and automate processes to enhance customer loyalty and streamline operations. Key Features to Consider in the Best POS System Promotion Management : Tools like automated scheduling to handle discounts for events like birthdays or anniversaries.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content